Growth Marketing Specialist

This is a remote position.

Demand Generation & Pipeline Development

• Develop and execute campaigns that generate qualified sales opportunities.

• Identify high-potential customer segments, buyer personas, industries, and geographic markets.

• Collaborate with Sales and SDR teams to align campaigns with commercial priorities.

• Improve lead qualification, routing, nurturing, and pipeline conversion.

Multi-Channel Growth Marketing

• Identify, test, and scale effective acquisition channels, including SEO, paid search, LinkedIn, email marketing, account-based marketing, webinars, referrals, and partner campaigns.

• Prioritise marketing activities based on measurable commercial impact.

• Optimise acquisition channels and marketing spend based on performance.

Conversion Rate Optimisation

• Analyse customer acquisition funnels to identify conversion barriers.

• Optimise landing pages, calls to action, demo-booking flows, and lead forms.

• Test messaging, value propositions, offers, and audience segments.

Lead Nurturing & Marketing Automation

• Build targeted email sequences, nurture campaigns, and re-engagement programmes.

• Segment audiences and improve lead follow-up processes.

• Collaborate with Sales to strengthen lead qualification and conversion.

SEO & Content-Led Growth

• Identify high-intent search opportunities and improve organic acquisition.

• Collaborate with the Content & Communications Specialist to distribute and convert existing content into qualified opportunities.

• Explore opportunities to improve visibility across search engines and AI-powered platforms.

Analytics, Reporting & Experimentation

• Track marketing-sourced pipeline, acquisition performance, conversion rates, and campaign efficiency.

• Develop growth dashboards and provide actionable performance insights.

• Run structured experiments, evaluate results, and scale successful initiatives.

• Maintain accurate campaign attribution and CRM reporting.

Requirements

• Demonstrated experience in growth marketing, demand generation, performance marketing, or B2B marketing.

• Hands-on experience executing campaigns for B2B businesses, preferably SaaS or technology companies.

• Proven ability to contribute to qualified sales pipeline and measurable commercial outcomes.

• Understanding of B2B buyer journeys, lead qualification, and sales funnel management.

• Experience using CRM systems and marketing automation or email marketing tools.

• Familiarity with website analytics, campaign tracking, attribution, and conversion optimisation.

• Strong analytical, problem-solving, and communication skills.

• Ability to independently execute campaigns, manage experiments, and collaborate across teams.

Preferred Qualifications

• Experience marketing B2B SaaS products to mid-market or enterprise customers.

• Knowledge of account-based marketing, SEO, paid acquisition, and content-led growth.

• Experience with automated lead-nurturing programmes.

• Familiarity with tools such as HubSpot, Salesforce, Google Analytics 4, Google Ads, and LinkedIn Campaign Manager.

• Experience using AI tools for marketing research, campaign execution, and analysis.

• Experience working with distributed teams or international markets.