Foxelli Group

Remote-first e-commerce / DTC brand builder. Develops and scales its own portfolio of product and subscription brands on Shopify and Amazon. Bootstrapped since 2013; fully distributed team.

Services E-commerce / DTC Brands / Digital Marketing
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Remote-First (European roots: Lithuania / Amsterdam) HQ
51-200 company size
2013 founded

What is Foxelli Group?

Foxelli Group is a remote-first e-commerce company that builds and grows its own portfolio of direct-to-consumer (DTC) brands rather than selling software or services to others. It launches and scales product and subscription brands, selling through channels like Shopify and Amazon, and runs the whole engine in-house: performance and digital marketing, brand development, creative and content, and the technology and operations behind online stores. The company started as a single e-commerce venture in 2013 and grew, bootstrapped, into a multi-million-dollar group of brands. Foxelli has European roots (Lithuania, with an Amsterdam presence) but is best known for being fully remote-first: its team is globally distributed and it markets remote work and a strong culture as core to how it operates. Because it is a brand builder rather than an agency or a funded startup, it is privately held and self-funded, and it hires the marketing, creative, e-commerce, and technical people needed to run and grow its brands. Publicly available detail on its exact size and founding team is limited; the technology organization is led by CTO Domas Gudelis.

Mission & values

Build and scale standout direct-to-consumer brands with a fully remote team, pairing sharp digital marketing with strong products and a culture built for remote work.

Qualifications

Foxelli hires the disciplines a DTC brand builder runs on, and it hires them remotely. The core areas are performance and digital marketing (paid social and search, media buying, marketing analytics, email/CRM, retention), brand and content (brand managers, copywriters, content and social media, video and creative production, design), e-commerce operations (Shopify store management, Amazon/marketplace management, merchandising, customer support, supply chain), and technology (Shopify development, web and full-stack engineering, data analysis, IT). It also hires product, project management, finance, and people/HR. Application flow lives at foxelligroup.com (careers) and its LinkedIn page. Because it is remote-first, roles are open to a globally distributed team rather than tied to an office, though specific postings may set time-zone or region preferences (European overlap is common given its roots). The strongest fit brings real DTC/e-commerce, performance-marketing, or Shopify experience and comfort working autonomously in a remote team.

Leadership

D

Domas Gudelis

Chief Technology Officer

CTO of Foxelli Group, leading its technology organization including Shopify development, IT, and data analysis for the group's e-commerce brands.

Hiring process

  1. 1

    Apply at foxelligroup.com careers

    Browse remote marketing, brand/creative, e-commerce operations, and technology roles and submit through the Foxelli careers page or LinkedIn.

  2. 2

    Recruiter screen

    Confirms role fit, level, location and time-zone/region preference, remote setup, and expectations.

    About 7 days

  3. 3

    Skills or portfolio evaluation

    Marketing/creative: a portfolio or a practical task (a campaign, a piece of content, an analysis). Engineering: a coding or Shopify exercise. Operations: a scenario.

    About 10 days

  4. 4

    Team interviews

    Conversations on depth, autonomy, and fit for a remote-first culture.

    About 7 days

  5. 5

    Offer

    Offer aligned to role and location for a distributed team.

    About 5 days

Funding

StageBootstrapped
Investors
Privately held, self-funded e-commerce brand builder

Awards & recognition

  • Grew from a 2013 e-commerce venture into a multi-million-dollar DTC brand group · 2026

    Foxelli Group

  • Fully remote-first, globally distributed team · 2026

    Foxelli Group

Company information

  • Industry: E-commerce / DTC Brands / Digital Marketing
  • Location: Remote-First (European roots: Lithuania / Amsterdam)
  • Founded: 2013
  • Company size: 51-200
  • Website: www.foxelligroup.com ↗
  • LinkedIn: Company page ↗

Frequently asked questions

What does Foxelli Group do?
Foxelli is a remote-first e-commerce company that builds and grows its own portfolio of direct-to-consumer product and subscription brands, selling through Shopify and Amazon and running marketing, brand, creative, operations, and tech in-house. It is a brand builder, not an agency.
Is Foxelli really remote?
Yes. It is fully remote-first with a globally distributed team, and markets remote work and culture as core to how it operates. Specific roles may prefer certain time zones or regions (European overlap is common), so check the posting.
Who founded and runs Foxelli?
It started as an e-commerce venture in 2013 and grew, bootstrapped, into a multi-million-dollar group of brands. Public detail on the founding team is limited; the technology organization is led by CTO Domas Gudelis.
What roles does Foxelli hire?
Performance and digital marketing (paid social/search, media buying, analytics, email/CRM), brand and content (managers, copywriters, social, video, design), e-commerce operations (Shopify and Amazon management, support, supply chain), and technology (Shopify development, engineering, data), plus product, project management, finance, and HR.
Is Foxelli venture-funded?
No. It is privately held and self-funded, having grown its brand portfolio from a single 2013 e-commerce venture into a multi-million-dollar group without raising venture capital.

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