Growth Marketing Manager

As ZITADEL's Growth Marketing Manager, you are the engine driving our customer acquisition and demand generation efforts. You'll be the expert strategist behind our digital marketing campaigns, orchestrating acquisition through a multi-channel approach, leveraging SEO/SEM, email, social media, and influencer marketing to reach and engage our target audience.

Your data-driven insights will fuel optimization and experimentation, ensuring we're continuously improving our conversion rates and user funnels. Collaborating closely with sales, engineering, and product teams, you'll create compelling campaigns, landing pages that convert, refine our user experience, and amplify our brand presence across all digital channels.

If you're a seasoned growth hacker with a passion for cybersecurity and the analytical chops to match, this role offers a unique opportunity to shape the future of ZITADEL's growth trajectory and potentially step into a leadership role as our CMO.

You Will

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Main Tasks
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• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Developing and implementing digital demand growth strategies
• Maintaining our social media presence across all digital channels
• Overseeing campaign development, testing, and analysis for performance optimization
• Measuring and reporting on the performance of all digital marketing campaigns
• Owning and improving the performance of digital marketing channels

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Additional Tasks
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• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Instrument conversion points and optimize user funnels
• Collaborate with internal teams to create landing pages, optimize user experience, and improve conversion rates
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners

You Have

• Proven work experience in user acquisition and growth marketing
• Work experience in startups; any additional experience in larger companies is a plus
• Excellent verbal and written communication skills in English
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B testing
• Solid knowledge of website analytics tools (e.g., Google Analytics, Plausible)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Expertise in Paid Search, Paid Social, Display, Influencer marketing, Retargeting, Affiliate, and SEO
• Passion for cyber security or identity management
• Strong analytical skills and data-driven thinking
• Collaborates clearly across marketing, sales, and engineering
• Attention to detail
• Ability to derive and align outcomes from company goals and objectives
• Potential to take over CMO role

Our Benefits

• Flexible hours
• 100% remote work
• Flexible time off
• Generous allowance for home office
• Regular in-person off-site social events with the team

The annual anticipated compensation range for U.S. candidates for this role is $75,000 - $180,000. Actual salaries may vary and fall outside of this range depending on different factors, such as qualifications, location, experience, or competencies. Compensation is one component of ZITADEL's total reward package, which can include stock options, commissions, health insurance, funds towards home office and professional development, and more. In order to provide greater transparency all salaries are accessible to all employees.