Copywriter

Role Overview

We are seeking an experienced Copywriter with a strong background in TV and radio scriptwriting and humor-driven advertising to support integrated creative campaigns for a state lottery.

The ideal candidate is a conceptual storyteller who knows how to turn a simple product or brand idea into memorable, entertaining advertising. This person should have a strong comedic sensibility, an ear for dialogue and timing, and the ability to write scripts that are funny without feeling forced or distracting from the core message.

Key Responsibilities
• Concept and write TV, CTV, digital video, radio and digital audio scripts, with a particular emphasis on humor, character, dialogue and storytelling.
• Develop big campaign ideas, comedic premises and recurring creative devices that can extend across multiple lottery campaigns and products.
• Write concise, memorable :90, :60, :30, :15 and short-form scripts, with a strong understanding of pacing, setup/payoff and how ideas translate to production.
• Bring the state's lottery’s playful and whimsical brand personality to life while balancing entertainment with product and education messaging.
• Translate scripts and campaign concepts across social, digital, OOH, POS and other supporting channels.
• Partner closely with Art Directors, Creative Directors, producers and strategy teams from concept development through production.
• Participate in script reviews, casting discussions, pre-production and production as needed, helping preserve the comedic idea through execution.
• Rapidly develop multiple creative territories and script options in response to briefs and client feedback.
• Ensure all creative complies with state lottery brand standards, product messaging, responsible-play requirements and applicable legal copy.

• Develop creative and engaging copy for various marketing channels, including websites, blogs, social media, email campaigns, print materials, and advertisements
• Collaborate with marketing, design, and other cross-functional teams to understand project objectives and target audience
• Conduct research to gather information and insights for content development
• Write clear, concise, and persuasive copy that aligns with brand voice and style guidelines
• Edit and proofread content to ensure accuracy, consistency, and adherence to brand standards
• Optimize content for search engines (SEO) to increase organic traffic and improve search rankings
• Stay updated on industry trends, best practices, and emerging platforms to continuously improve content quality and effectiveness
• Collaborate with designers to ensure visual and textual harmony in marketing materials
• Meet project deadlines and manage multiple assignments simultaneously
• Act with integrity, professionalism, and personal responsibility to uphold the firm’s respectful and courteous work environment.

Qualifications:

• Bachelor's degree in English, Journalism, Communications, or a related field preferred
• Minimum of four years of experience and proven experience as a Copywriter, Content Writer, or similar role
• Exceptional writing, editing, and proofreading skills with a keen eye for detail
• Strong understanding of marketing principles and the ability to tailor content to different target audiences
• Proficient in SEO principles and best practices
• Familiarity with content management systems (CMS) and basic knowledge of HTML
• Excellent time management and organizational skills, with the ability to meet deadlines
• Creative mindset with the ability to think outside the box and generate innovative content ideas
• Strong communication and collaboration skills, with the ability to work effectively in a team environment

KPMG LLP (“KPMG”) seeks a contractor in the United States to provide service to KPMG through one of our contracted employer/agency service providers. All applicants for any KPMG role are expected to act with integrity, professionalism, and personal responsibility to uphold the firm’s respectful and courteous work environment. All applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa).

Nothing herein shall be deemed to create an employer-employee relationship between contractor and KPMG, nor shall contractor be considered a representative or agent of KPMG.

KPMG LLP and its subsidiaries comply with all local/state regulations in regard to displaying pay rate ranges. The pay rate range(s) displayed is/are specifically for those contracted who will perform work in or reside in the location(s) listed, if selected for the role. Pay is determined based on a variety of factors including market data, ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD, technology), and specific location, for example. Additionally, applicants may be required to apply and become employed by a service provider utilized by KPMG, and final pay rate(s) and/or eligibility for additional benefits may be determined by such provider.

KPMG LLP, its subsidiaries, and its agency service providers (including, but not limited to, MBO Partners Inc., Magnit LLC, and TalentBurst Inc.) are equal opportunity employers/contractors. All qualified applicants are considered without regard to race, color, creed, religion, age, sex/gender, national origin, ancestry, citizenship status, marital status, sexual orientation, gender identity or expression, disability, physical or mental handicap unrelated to ability, pregnancy, veteran status, unfavorable discharge from military service, genetic information, or other legally protected status.

Los Angeles County applicants: Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, and safeguard business operations and company reputation. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.