Marketing Manager III

Job title: Integrated Demand Generation Specialist

About the Role
We are seeking an Integrated Demand Generation Specialist to amplify the impact of our channel strategies across web, lifecycle, paid media, and creative. Working alongside specialized channel strategists, you will connect channels, bring programs to life, and use testing and optimization to improve conversion, adoption, and monetization.
You will run the operating rhythm that moves campaigns from plan to launch, build a high-velocity experimentation practice, develop lifecycle and cross-sell programs, and use AI to deliver the work with greater speed and scale.

What You’ll Do
Create a High-Velocity Experimentation Practice
Build and manage an A/B testing roadmap with an emphasis on CRO across landing pages, forms, creative, lifecycle journeys, and digital channels.
Define success metrics, create hypotheses, design tests, coordinate launches, and turn results into clear decisions about what to scale.
Build dashboards and scorecards that connect experiments to funnel performance and downstream outcomes.
Build Lifecycle Monetization and Cross-Sell Programs
Partner with lifecycle and channel strategists to develop programs that increase product adoption, engagement, monetization, retention, and cross-sell.
Define audiences, journeys, triggers, messages, and next-best actions that move people toward relevant products and experiences.
Analyze journey performance and identify opportunities to improve engagement, conversion, and downstream value.
Drive Integrated Campaign Execution
Drive the campaign calendar and operating rhythm across priority audiences, product moments, and digital channels.
Translate channel strategies into executable plans with clear owners, milestones, dependencies, approvals, and launch criteria.
Connect digital strategies across web, lifecycle, paid media, creative, and agency partners around a shared plan and drive the work through launch.
Lead With AI
Use AI and agentic workflows to accelerate planning, analysis, and campaign delivery.
Build reusable agents, prompts, templates, and workflows that increase the speed, volume, and consistency of the work.
Test emerging AI capabilities and turn successful approaches into operating practices for the broader channel team.
Lead Creative-Agency Delivery
Manage the creative-agency workflow from brief through final asset delivery.
Translate channel requirements into actionable briefs and keep assets ready for deployment across web, lifecycle, and paid media.
Track asset status and production risks, hold partners accountable to timelines, and drive issues through resolution.
What You’ll Bring

Minimum Qualifications:
4–6 years of experience in demand generation, growth marketing, lifecycle marketing, conversion optimization, or integrated digital marketing.
A track record of delivering campaigns across web, lifecycle or email, paid media, and creative workstreams.
Hands-on experience building lifecycle programs tied to adoption, engagement, monetization, retention, or cross-sell.
Experience leading CRO or A/B testing programs from hypothesis and test design through measurement and application of learnings.
Experience managing creative agencies and coordinating channel owners, dependencies, and launch deadlines.
Experience building dashboards, funnel reports, and campaign scorecards that lead to clear action.
Demonstrated use of generative AI, automation, or agentic workflows to improve the speed, scale, or quality of marketing work.
Strong analytical judgment, proactive communication, and the ability to align partners and drive work to completion.

Preferred Qualifications:
Familiarity with marketing automation, experimentation, analytics, content-management, and paid-media platforms.
Experience with audience segmentation, triggered journeys, next-best-action programs, or full-funnel measurement.
Experience creating reusable AI-enabled marketing workflows or lightweight agents.
Experience marketing to developer or technical audiences.
How This Role Works With Channel Strategists
Specialized channel strategists set the direction and priorities for their channels. The Integrated Demand Generation Specialist turns those strategies into coordinated programs through experimentation, lifecycle and cross-sell execution, integrated delivery, AI-enabled workflows, and creative-agency operations.

This posting is for a contract assignment with Tundra Technical Solutions to provide services to Meta

The pay range that Tundra in good faith reasonably expects to pay for this position is $45/hour - $60/hour.

Tundra’s benefits offering includes optional medical, dental, vision, retirement benefits, up to 15 Days PTO per annum and a New Child Benefit.

We would like to thank you for your interest in this opportunity. However, only candidates under consideration will be contacted.

Tundra Technical Solutions is a global workforce and technology delivery firm, ranked by Staffing Industry Analysts as one of the largest in North America. At Tundra, we aren't just hiring top talent at the world's most recognizable brands; we are pioneers of social recruitment.

This post is for a contract assignment. Assignment duties and duration are subject to business needs and requirements. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other legally protected characteristics.

California Notice: Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.

New York Notice: Notice Regarding Automated Employment Decision Tools in New York City[LD1]

Meta and Tundra Technical Solutions, its recruiting services provider, use software with artificial intelligence and automated processing features to assist with recruiting for this role, including sourcing and reviewing applications. A recruiter or hiring manager decides which candidates advance.

The Meta CWX Program is enabled by a cutting-edge software platform called TalentNet that leads the contingent labor world for technology innovation. The software platform leverages Machine Learning and Artificial Intelligence to make sure the right people end up in the right job.

At Meta, we are constantly iterating, solving problems, and working together to connect people all over the world. That’s why it’s important that our workforce reflects the diversity of the people we serve. Hiring people with different backgrounds and points of view helps us make better decisions, build better products, and create better experiences for everyone.

We give people the power to build community and bring the world closer together. Our products empower more than 3 billion people around the world to share ideas, offer support, and make a difference