Data Labeling Analyst V

Summary:
The main function of a data labeling analyst is to create and manage labeling and change processes within the data management systems. The typical data labeling analyst will have experience in data quality assurance.
PDO is looking for an Ads & Campaign Analyst with hands-on digital advertising experience to help evaluate and improve Meta's AI-powered Marketing Campaign assistant.
In this role, you'll review AI-generated marketing recommendations across the full campaign lifecycle — planning, execution, and optimization — and assess whether the guidance is accurate, actionable, and aligned with advertiser goals. Your feedback will directly shape how the assistant performs for real advertisers.

What you'll do:
Evaluate AI-generated responses on campaign strategy, audience targeting, creative optimization, and performance analysis
Identify inaccuracies, gaps, and misleading recommendations in AI outputs
Provide structured, actionable feedback with clear justifications
Apply your advertising expertise to assess whether recommendations follow Meta Ads best practices
Contribute to improving response quality across diverse advertiser scenarios (e-commerce, lead gen, app installs, etc.)
Foundational (Must-Have)

Education & Experience
Bachelor's degree in Marketing, Advertising, Communications, Business, Data Analytics, or a related field
1+ years of hands-on experience managing digital advertising campaigns (Meta Ads Manager strongly preferred; Google Ads acceptable)
OR 1+ year with demonstrated Meta Ads Manager proficiency across multiple campaign types
Platform & Campaign Skills
Hands-on experience building and managing campaigns end-to-end in Meta Ads Manager (or Google Ads), including familiarity with the campaign > ad set > ad hierarchy
Understanding of full-funnel campaign objectives: awareness, consideration, and conversion
Working knowledge of key performance metrics: CTR, CPR, CPM, CPC, ROAS, and frequency
Familiarity with Meta's Advantage+ suite (Advantage+ Shopping, Advantage+ Audience, Advantage+ Creative)
Evaluation & Communication Skills
Strong written communication skills with the ability to provide clear, specific, and actionable feedback on AI-generated content
Critical thinking skills to identify inaccurate, misleading, or incomplete recommendations
Comfort interpreting advertising performance data and assessing whether metrics support a given recommendation

Preferred Qualifications
Experience with audience segmentation strategies: Custom Audiences, Lookalike Audiences, broad targeting, and retargeting vs. prospecting
Experience running A/B or split tests within Meta's native testing tools
Understanding of conversion tracking setup (Meta Pixel, Conversions API)
Familiarity with Meta's advertising policies, including prohibited content and Special Ad Categories (housing, employment, credit)
Basic awareness of AI/LLM limitations — e.g., hallucinated data, outdated recommendations, confidently incorrect responses
Prior experience in quality assurance, content evaluation, or data labeling/annotation

This posting is for a contract assignment with Tundra Technical Solutions to provide services to Meta

The pay range that Tundra in good faith reasonably expects to pay for this position is $19.85/hour - $24.81/hour.

Tundra’s benefits offering includes optional medical, dental, vision, retirement benefits, up to 15 Days PTO per annum and a New Child Benefit.

We would like to thank you for your interest in this opportunity. However, only candidates under consideration will be contacted.

Tundra Technical Solutions is a global workforce and technology delivery firm, ranked by Staffing Industry Analysts as one of the largest in North America. At Tundra, we aren't just hiring top talent at the world's most recognizable brands; we are pioneers of social recruitment.

This post is for a contract assignment. Assignment duties and duration are subject to business needs and requirements. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other legally protected characteristics.

California Notice: Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation

Meta and Tundra Technical Solutions, its recruiting services provider, use software with artificial intelligence and automated processing features to assist with recruiting for this role, including sourcing and reviewing applications. A recruiter or hiring manager decides which candidates advance.

The Meta CWX Program is enabled by a cutting-edge software platform called TalentNet that leads the contingent labor world for technology innovation. The software platform leverages Machine Learning and Artificial Intelligence to make sure the right people end up in the right job.

At Meta, we are constantly iterating, solving problems, and working together to connect people all over the world. That’s why it’s important that our workforce reflects the diversity of the people we serve. Hiring people with different backgrounds and points of view helps us make better decisions, build better products, and create better experiences for everyone.

We give people the power to build community and bring the world closer together. Our products empower more than 3 billion people around the world to share ideas, offer support, and make a difference