Toloka

Human-centric AI data platform founded in 2014, backed by $72M from Bezos Expeditions, powering generative AI with crowdsourced annotation across 100+ countries.

AI Training AI Data & Crowdsourcing
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Amsterdam, Netherlands HQ

What is Toloka?

Toloka AI is a human-centric data solutions provider founded in 2014 by Olga Megorskaya, headquartered in Amsterdam, Netherlands. Operating as a unit of Nebius Group NV, the platform combines human expertise with machine learning to deliver high-quality training data for AI systems, with a strong focus on generative AI and large language models. In May 2025, Toloka secured $72 million in funding led by Jeff Bezos' Bezos Expeditions. The platform connects a global crowd of contributors ("Tolokers") across 100+ countries with microtasks including image annotation, text classification, audio transcription, video labeling, semantic segmentation, search relevance evaluation, content quality assessment, named entity recognition, sentiment analysis, and AI model response rating. Toloka relaunched its platform in December 2024 with enhanced tools for data production, labeling, and synthetic data curation for generative AI. Contributors work flexibly from anywhere with internet access, choosing tasks at their own pace. Payments are processed via Payoneer, Skrill, and YooMoney.

Qualifications

Toloka is accessible to beginners — no advanced background or special skills are typically required for microtasks. Key requirements include creating an account, successfully passing simple qualification tests, and accurately following task instructions. Some tasks may require specific language proficiency or be location-restricted. For specialized roles like AI Tutors or LLM annotators, professional or educational experience in data annotation, proficiency in web searching and fact-checking, and B2 or higher English are expected. Consistent, accurate work increases access to more and higher-paying tasks. Microtask earnings typically range from $0.01–$0.10 per task ($2–$8/hr equivalent), with specialized tasks offering up to $18/hr. Full-time internal roles (AI Tutor, Sales, Engineering) offer $41K–$81K annually.

Company information

Frequently asked questions

Is Toloka legitimate?
Yes, Toloka is a legitimate company listed on RemoWork. We verify all companies on our platform. However, we always recommend doing your own research before sharing personal information or starting work. Check reviews from other users and visit the company's official website for the most up-to-date information.
How do I get started with Toloka?
To get started, visit Toloka's official website and look for their careers or sign-up page. Create an account, complete your profile with relevant skills and experience, and apply for available positions or projects. Some companies may require you to pass a qualification test or assessment before you can start working.
Does Toloka offer remote work?
Yes, Toloka offers remote work opportunities. Most tasks and positions can be completed from anywhere with a reliable internet connection and a computer or smartphone. Specific location requirements may vary by project or role, so check individual listings for details.
How does Toloka pay its workers?
Payment methods and schedules vary. Common payment options include PayPal, bank transfers, Payoneer, and other digital payment platforms. Visit Toloka's official website or check their payment/FAQ section for specific details about payment methods, minimum thresholds, and payout schedules.
What skills do I need to work with Toloka?
Required skills vary by role and project. Generally, you'll need a reliable internet connection, basic computer literacy, strong attention to detail, and good communication skills. Some positions may require specialized expertise, language proficiency, or technical qualifications. Check individual job listings for specific requirements.
What types of tasks are available on Toloka?
Toloka offers a wide variety of microtasks focused on training AI models. Common tasks include image annotation and labeling, text classification, audio transcription, video labeling, semantic segmentation, bounding box annotation, search relevance evaluation, content quality assessment, named entity recognition, sentiment analysis, and rating AI-generated responses. The platform also supports multi-turn evaluations and comparative assessments for LLM training.
How much can I earn on Toloka?
Earnings on Toloka vary by task type, your location, and the speed and accuracy of your work. Individual microtasks typically pay $0.01–$0.10 each, with hourly equivalents of $2–$8. Specialized tasks can pay up to $18/hr. Casual users might earn $10–$30/month, consistent users $50–$100/month, and highly active users $150–$300/month. Full-time internal roles offer salaries of $41K–$81K annually. Toloka microtasks are best viewed as supplemental income.
Who owns Toloka and what is its corporate structure?
Toloka AI operates as a subsidiary of Nebius Group NV (formerly a part of Yandex's international segment). Founded in 2014 by Olga Megorskaya, the company sold its Russian operations in 2024 to focus on global generative AI markets. In May 2025, it raised $72 million led by Bezos Expeditions. The company has offices in Amsterdam and Lucerne, with a distributed team across 100+ countries.

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