RYZE Superfoods

Boston DTC mushroom-coffee brand built by two Harvard grads, ~$74M ARR on just $2.15M raised; one of the most capital-efficient consumer brands.

Services Consumer Health / DTC / Functional Beverages
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Boston, MA, USA HQ
280 employees
2020 founded

What is RYZE Superfoods?

RYZE Superfoods is a Boston-based direct-to-consumer functional-beverage brand founded in 2020 by Harvard graduates Rashad Hossain (CEO) and Andrée Werner. The flagship product, RYZE Mushroom Coffee, blends six medicinal mushrooms (Lion's Mane, Cordyceps, Reishi, Shiitake, Turkey Tail, King Trumpet) with MCT oil and organic coconut, marketed as a calmer, anxiety-free alternative to traditional coffee. The brand has expanded into matcha, hot cocoa, sleep blends, and seasonal drops, with a subscription-first DTC model and growing Amazon and natural-grocer presence. RYZE has scaled to approximately **$74M annualized revenue at a ~$222M valuation** on just **$2.15M raised** across 3 small rounds, making it one of the most capital-efficient consumer brands of its cohort and effectively founder-led. Investors include Northwood Ventures, 11 Tribes Ventures, River Bay Investments, Valency Capital, and PS27 Ventures. The team has scaled to ~280 employees as of 2026 spanning DTC marketing, performance ops, supply chain, customer service, and product.

Mission & values

Build calmer morning rituals, give people a clean, functional coffee alternative that delivers energy without anxiety, jitters, or the crash.

Qualifications

RYZE hires across direct-response and lifecycle marketing (paid social, affiliate, email/SMS, CRO, influencer), creative (copy, video, design, photo), e-commerce and web engineering (Shopify Plus stack), data and analytics, supply-chain and operations, finance, customer service, R&D / product (functional-ingredient sourcing and formulation), and people. The company is **remote-friendly across the US** for most marketing, creative, engineering, and back-office roles, with a Boston headquarters for occasional in-person collaboration. Operations and supply-chain roles may carry warehouse or fulfillment proximity requirements. Apply via ryzesuperfoods.com/careers.

Leadership

R

Rashad Hossain

Co-Founder & CEO

Co-founded RYZE in 2020 after Harvard; leads brand, growth marketing, and capital strategy. Has spoken about building RYZE through capital efficiency rather than venture-backed scale.

A

Andrée Werner

Co-Founder

Co-founded RYZE in 2020 with Rashad Hossain after Harvard; leads brand, voice, and product narrative.

Hiring process

  1. 1

    Apply via ryzesuperfoods.com/careers

    Browse open roles and submit your resume + brief note on why RYZE.

  2. 2

    Recruiter screen

    Initial conversation to confirm fit, location, comp expectations.

    About 3 days

  3. 3

    Hiring manager interview

    Role-specific deep-dive, past projects, channel performance examples for marketing roles.

    About 5 days

  4. 4

    Craft / functional loop

    Multi-round interviews, portfolio for creative/marketing, case study for product/ops, technical screen for engineering.

    About 7 days

  5. 5

    Founder + offer

    Final round often with a founder, then offer + comp discussion. Brand fit and lean-team adaptability often weighed heavily.

    About 5 days

Funding

StageSeed
Total raised$2,150,000
Investors
Northwood Ventures 11 Tribes Ventures River Bay Investments Valency Capital PS27 Ventures

Awards & recognition

  • ~$74M ARR on just $2.15M raised, capital-efficient consumer brand · 2025

    GetLatka

  • ~$222M valuation · 2025

    RYZE / Tracxn

  • Multi-million unit DTC mushroom-coffee category leader · 2024

    RYZE

Company information

Frequently asked questions

Who founded RYZE?
Rashad Hossain (CEO) and Andrée Werner, both Harvard graduates. Founded RYZE in 2020 in Boston.
What does RYZE sell?
Functional mushroom coffee (Lion's Mane, Cordyceps, Reishi, Shiitake, Turkey Tail, King Trumpet + MCT and organic coconut), plus matcha, hot cocoa, sleep blends, and seasonal drops. DTC subscription-first.
Is RYZE venture-backed?
Lightly, just $2.15M raised across 3 small rounds. RYZE is one of the most capital-efficient consumer brands at its scale, effectively founder-led at ~$74M ARR / ~$222M valuation.
How big is the team?
~280 employees as of 2026 spanning DTC marketing, performance ops, supply chain, customer service, R&D, and product.
Is RYZE remote-friendly?
Yes, remote-friendly across the US for most marketing, creative, engineering, and back-office roles. Boston headquarters for occasional in-person collaboration; supply-chain roles may have warehouse-proximity requirements.
How can I apply?
Browse open roles and apply at ryzesuperfoods.com/careers.

Stay in the loop.

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