RYZE Superfoods

Boston DTC mushroom-coffee brand built by two Harvard grads — ~$74M ARR on just $2.15M raised; one of the most capital-efficient consumer brands.

Services Consumer Health / DTC / Functional Beverages
Visit RYZE Superfoods
★ ★ ★ ★ ★ New (0 reviews)
Boston, MA, USA HQ
280 employees
2020 founded

What is RYZE Superfoods?

RYZE Superfoods is a Boston-based direct-to-consumer functional-beverage brand founded in 2020 by Harvard graduates Rashad Hossain (CEO) and Andrée Werner. The flagship product — RYZE Mushroom Coffee — blends six medicinal mushrooms (Lion's Mane, Cordyceps, Reishi, Shiitake, Turkey Tail, King Trumpet) with MCT oil and organic coconut, marketed as a calmer, anxiety-free alternative to traditional coffee. The brand has expanded into matcha, hot cocoa, sleep blends, and seasonal drops, with a subscription-first DTC model and growing Amazon and natural-grocer presence. RYZE has scaled to approximately **$74M annualized revenue at a ~$222M valuation** on just **$2.15M raised** across 3 small rounds — making it one of the most capital-efficient consumer brands of its cohort and effectively founder-led. Investors include Northwood Ventures, 11 Tribes Ventures, River Bay Investments, Valency Capital, and PS27 Ventures. The team has scaled to ~280 employees as of 2026 spanning DTC marketing, performance ops, supply chain, customer service, and product.

Mission & values

Build calmer morning rituals — give people a clean, functional coffee alternative that delivers energy without anxiety, jitters, or the crash.

Qualifications

RYZE hires across direct-response and lifecycle marketing (paid social, affiliate, email/SMS, CRO, influencer), creative (copy, video, design, photo), e-commerce and web engineering (Shopify Plus stack), data and analytics, supply-chain and operations, finance, customer service, R&D / product (functional-ingredient sourcing and formulation), and people. The company is **remote-friendly across the US** for most marketing, creative, engineering, and back-office roles, with a Boston headquarters for occasional in-person collaboration. Operations and supply-chain roles may carry warehouse or fulfillment proximity requirements. Apply via ryzesuperfoods.com/careers.

Leadership

R

Rashad Hossain

Co-Founder & CEO

Co-founded RYZE in 2020 after Harvard; leads brand, growth marketing, and capital strategy. Has spoken about building RYZE through capital efficiency rather than venture-backed scale.

A

Andrée Werner

Co-Founder

Co-founded RYZE in 2020 with Rashad Hossain after Harvard; leads brand, voice, and product narrative.

Hiring process

  1. 1

    Apply via ryzesuperfoods.com/careers

    Browse open roles and submit your resume + brief note on why RYZE.

  2. 2

    Recruiter screen

    Initial conversation to confirm fit, location, comp expectations.

    About 3 days

  3. 3

    Hiring manager interview

    Role-specific deep-dive — past projects, channel performance examples for marketing roles.

    About 5 days

  4. 4

    Craft / functional loop

    Multi-round interviews — portfolio for creative/marketing, case study for product/ops, technical screen for engineering.

    About 7 days

  5. 5

    Founder + offer

    Final round often with a founder, then offer + comp discussion. Brand fit and lean-team adaptability often weighed heavily.

    About 5 days

Funding

StageSeed
Total raised$2,150,000
Investors
Northwood Ventures 11 Tribes Ventures River Bay Investments Valency Capital PS27 Ventures

Awards & recognition

  • ~$74M ARR on just $2.15M raised — capital-efficient consumer brand · 2025

    GetLatka

  • ~$222M valuation · 2025

    RYZE / Tracxn

  • Multi-million unit DTC mushroom-coffee category leader · 2024

    RYZE

Company information

Frequently asked questions

Who founded RYZE?
Rashad Hossain (CEO) and Andrée Werner — both Harvard graduates. Founded RYZE in 2020 in Boston.
What does RYZE sell?
Functional mushroom coffee (Lion's Mane, Cordyceps, Reishi, Shiitake, Turkey Tail, King Trumpet + MCT and organic coconut), plus matcha, hot cocoa, sleep blends, and seasonal drops. DTC subscription-first.
Is RYZE venture-backed?
Lightly — just $2.15M raised across 3 small rounds. RYZE is one of the most capital-efficient consumer brands at its scale, effectively founder-led at ~$74M ARR / ~$222M valuation.
How big is the team?
~280 employees as of 2026 spanning DTC marketing, performance ops, supply chain, customer service, R&D, and product.
Is RYZE remote-friendly?
Yes — remote-friendly across the US for most marketing, creative, engineering, and back-office roles. Boston headquarters for occasional in-person collaboration; supply-chain roles may have warehouse-proximity requirements.
How can I apply?
Browse open roles and apply at ryzesuperfoods.com/careers.

Stay in the loop.

One email per week, 5 hand-picked roles.