Hive.co

Marketing platform for event promoters and creators: email, SMS, ads, and CRM built on ticketing and commerce data. Kitchener, Ontario. Y Combinator S14. Integrates with Ticketmaster and Shopify.

Services Marketing Automation / CRM / Events and Creators
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Kitchener, ON, Canada (Remote-Friendly) HQ
65 employees
2014 founded

What is Hive.co?

Hive.co is a marketing-automation and audience-CRM platform built for event promoters, venues, festivals, and creators. It ingests customer data in real time from 25+ integrations including Ticketmaster, Shopify, Eventbrite, and DICE, then lets clients segment that audience and personalize and automate email, SMS, and paid-ad campaigns to sell out shows and grow repeat attendance. Hive was founded in 2014 and went through Y Combinator's Summer 2014 batch, originally launching under the name Ticketlabs before rebranding to Hive.co. Co-founders Ian Roberts (CEO) and Patrick Hannigan built the company around the insight that live-events businesses sit on rich first-party purchase data but rarely have the tooling to turn it into targeted marketing. The company is headquartered in Kitchener, Ontario (part of the Waterloo tech region) and runs a remote-friendly model with roughly 65 employees. Hive competes with broader marketing-automation suites like Mailchimp and Klaviyo but differentiates by going deep on the live-events and creator-economy niche, with native ticketing integrations and audience models tuned for show-by-show promotion.

Mission & values

Help event promoters and creators sell out their shows and build lasting audiences by turning ticketing and commerce data into personalized, automated marketing.

Qualifications

Hive hires across engineering (full-stack, backend, data, frontend, infrastructure), product, design, data analytics, sales, customer success, onboarding, marketing, and G&A. Application flow lives at hive.co/careers. The company is remote-friendly with a Kitchener, Ontario hub; many roles are open to remote candidates in Canada, with some roles extending to the US or requiring occasional hub presence. As a mid-size company (roughly 65 people), hires are highly leveraged and generalist-friendly, and candidates who understand the events, ticketing, or creator-economy space have an edge. Engineering roles center on the data-integration and campaign-automation platform.

Leadership

I

Ian Roberts

Co-Founder & Chief Executive Officer

Co-founded Hive (originally Ticketlabs) in 2014 and has led the company as CEO through its focus on event and creator marketing. Went through Y Combinator's Summer 2014 batch.

P

Patrick Hannigan

Co-Founder

Co-founded Hive in 2014 with Ian Roberts. Long-time operator building the events-marketing platform.

Hiring process

  1. 1

    Apply at hive.co/careers

    Browse open roles and submit through the Hive careers page.

  2. 2

    Recruiter screen

    Confirms role fit, level, location (remote in Canada or hub), and expectations.

    About 7 days

  3. 3

    Hiring manager interview

    Role-specific conversation with the manager who owns the position.

    About 7 days

  4. 4

    Technical or role-specific loop

    Engineering: coding and system-design focused on data integration and automation. GTM and product: case study and cross-functional interviews.

    About 10 days

  5. 5

    Final interview and offer

    Values and team-fit interview followed by an offer with base, variable, and equity.

    About 7 days

Funding

StageSeed
Investors
Y Combinator (Summer 2014 batch)

Awards & recognition

  • Y Combinator Summer 2014 batch · 2014

    Y Combinator

  • 25+ integrations including Ticketmaster and Shopify · 2026

    Hive.co

Company information

  • Industry: Marketing Automation / CRM / Events and Creators
  • Location: Kitchener, ON, Canada (Remote-Friendly)
  • Founded: 2014
  • Employees: 65
  • Website: www.hive.co ↗
  • LinkedIn: Company page ↗
  • X / Twitter: Profile ↗

Frequently asked questions

What does Hive.co do?
Hive is a marketing-automation and audience-CRM platform for event promoters, venues, festivals, and creators. It turns ticketing and commerce data into personalized, automated email, SMS, and ad campaigns.
Is this the same as Hive project management or Hive AI?
No. This is Hive.co (LinkedIn: hivehq), the Kitchener-based event and creator marketing platform. It is unrelated to Hive.com (project management) or thehive.ai (content moderation).
Who founded Hive.co?
Ian Roberts (CEO) and Patrick Hannigan in 2014. The company went through Y Combinator's Summer 2014 batch and originally launched as Ticketlabs.
Where is Hive based, and is it remote?
Headquartered in Kitchener, Ontario, in the Waterloo tech region. The company is remote-friendly with roughly 65 employees; many roles are open to remote candidates in Canada.
What tools does Hive integrate with?
25+ partners including Ticketmaster, Shopify, Eventbrite, and DICE, ingesting customer and purchase data in real time to power targeted campaigns.
How is Hive different from Mailchimp or Klaviyo?
Hive goes deep on the live-events and creator-economy niche with native ticketing integrations and audience models tuned for show-by-show promotion, rather than serving as a general-purpose marketing suite.

Stay in the loop.

One email per week, 5 hand-picked roles.