HighLevel

HighLevel (GoHighLevel) is an all-in-one, white-label sales and marketing platform for agencies. Bootstrapped, $1B+ revenue, 60,000+ customers, remote-first global team.

Services SaaS / MarTech / CRM / Agency Software
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Dallas, TX, USA (Remote-First, global team) HQ
1000+ company size
2018 founded

What is HighLevel?

HighLevel, widely known by its domain as GoHighLevel, is an all-in-one sales and marketing platform built for agencies. Instead of stitching together a CRM, funnel builder, email and SMS tool, scheduler, and reputation manager, an agency runs everything in one place and, crucially, resells it to their own clients under their own brand (white-label). The platform covers CRM and pipelines, funnels and websites, email and SMS marketing, marketing automation and workflows, calendars and booking, reputation and reviews, memberships and courses, and a growing set of AI agents for conversations and content. HighLevel was founded on 1 April 2018 by Shaun Clark (CEO), Varun Vairavan, and Robin Alex, agency operators who built the tool they wished they had, and is headquartered in Dallas, Texas. The company is notable for being 100% bootstrapped: it has taken no venture capital and grown entirely on subscription revenue. By 2026 it had crossed 60,000 agency customers and $1B in revenue, powering roughly 2.2 million businesses. HighLevel runs a remote-first model with a large globally-distributed workforce and a heavy engineering presence in India, which makes it a meaningful source of remote roles despite the Dallas headquarters.

Mission & values

Give agencies and the businesses they serve one platform to capture, nurture, and close customers, so they can scale, reduce churn, and grow profitably without stitching together a dozen tools.

Qualifications

HighLevel hires heavily in engineering (backend, full-stack, frontend, mobile, DevOps and cloud infrastructure, QA and automation, data, security, and increasingly ML and AI for its agent products) plus product, design, product support, customer success, onboarding, sales, marketing, and G&A. A very large share of roles are remote and globally distributed, with a particularly deep engineering and support organization in India, alongside US-based teams. Application flow lives at gohighlevel.com/careers. Because the product is a broad SaaS suite serving agencies at scale, the company values people who can ship fast in a high-growth, high-volume environment and who understand marketing, CRM, or agency workflows. Support and customer-facing roles often run in shifts to cover a global customer base. As a bootstrapped, profitable company, compensation leans toward cash rather than the large equity packages typical of VC-backed startups.

Leadership

S

Shaun Clark

Co-Founder & Chief Executive Officer

Co-founded HighLevel in 2018 and leads it as CEO. Built the platform from his own agency experience and grew it, bootstrapped, past $1B in revenue and 60,000+ customers.

V

Varun Vairavan

Co-Founder

Co-founded HighLevel in 2018 alongside Shaun Clark and Robin Alex, helping build the all-in-one agency platform.

R

Robin Alex

Co-Founder

Co-founded HighLevel in 2018 with Shaun Clark and Varun Vairavan.

Hiring process

  1. 1

    Apply at gohighlevel.com/careers

    Browse remote engineering, product, support, and go-to-market roles and submit through the HighLevel careers site.

  2. 2

    Recruiter screen

    Confirms role fit, level, location and time-zone/shift expectations, and compensation expectations.

    About 7 days

  3. 3

    Technical or role-specific assessment

    Engineering: a coding exercise or take-home plus a systems discussion. Support and CS: product and scenario evaluation. GTM: case or role-play.

    About 10 days

  4. 4

    Hiring manager and team interviews

    Conversations on domain depth, speed of execution, and fit for a high-growth, high-volume SaaS environment.

    About 10 days

  5. 5

    Offer

    Offer with base and bonus aligned to role and location. Equity is limited given the bootstrapped model.

    About 7 days

Funding

StageBootstrapped
Investors
100% bootstrapped; no outside venture capital

Awards & recognition

  • Crossed $1B in revenue, fully bootstrapped · 2026

    HighLevel

  • 60,000+ agency customers powering ~2.2M businesses · 2026

    HighLevel

Company information

Frequently asked questions

What is HighLevel (GoHighLevel)?
An all-in-one, white-label sales and marketing platform for agencies: CRM, funnels and websites, email and SMS marketing, automation, calendars, reputation, memberships, and AI agents. Agencies resell it to their own clients under their own brand.
Who founded HighLevel, and who runs it?
Shaun Clark (CEO), Varun Vairavan, and Robin Alex founded it on 1 April 2018. Shaun Clark leads it as CEO. It is headquartered in Dallas, Texas.
Is HighLevel venture-backed?
No. It is 100% bootstrapped, funded entirely by subscription revenue with no outside venture capital, while still crossing $1B in revenue and 60,000+ agency customers by 2026.
Does HighLevel hire remotely?
Yes, extensively. It runs a remote-first model with a large globally-distributed team and a deep engineering and support presence in India, alongside US-based teams. Many roles are fully remote.
What roles does HighLevel hire most?
Engineering (backend, full-stack, mobile, DevOps, QA, and AI/ML for its agent products), plus product, design, product support, customer success, onboarding, sales, and marketing. Support roles often run in shifts to cover a global customer base.
What is compensation like?
Location-adjusted and remote. US engineering typically 120K to 210K base by level; India-based roles follow local market. As a profitable bootstrapped company, pay leans cash-heavy rather than large equity grants.

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