Senior Product Designer, Patient Experience

About Bask Health

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

We're an entrepreneurial, product-focused engineering team that values ownership, technical excellence, and building software that solves real problems. Engineers work closely with product teams and company leadership, take features from idea to production, and have a direct role in shaping the platform.

Engineering at Bask is AI-first and builder-led. We use tools like Cursor and Claude Code throughout development while maintaining high standards for reliability, testing, and software quality.

About the Role

We're looking for a Senior Product Designer, Patient Experience to help shape the patient-facing experiences that power direct-to-consumer telehealth businesses built on Bask Health.

Bask Health brings together patient onboarding, intake questionnaires, checkout, clinical workflows, pharmacy coordination, and ongoing patient experiences in one platform. We're looking for a designer who can make these complex processes feel simple, intuitive, and trustworthy for the people using them.

In this role, you'll take ownership of designing patient-facing digital experiences, from the moment someone begins a questionnaire through checkout, account management, treatment status, messaging, and ongoing interactions with their telehealth provider.

You'll work closely with product managers, engineers, and cross-functional teams to understand patient needs, identify friction in existing workflows, and design solutions that improve usability, clarity, and completion rates.

This is a hands-on senior individual contributor role. You'll be responsible for the entire design process, including discovery, user flows, wireframes, prototypes, high-fidelity designs, design specifications, and collaboration during engineering implementation.

A major part of your work will involve simplifying complicated experiences. Patients may need to complete detailed questionnaires, provide sensitive information, review important instructions, or navigate multiple steps before reaching their intended outcome. You'll design these interactions to be clear, accessible, and easy to complete.

You'll also help establish consistent design patterns across patient-facing applications. As Bask continues developing new capabilities, you'll contribute to the design system, improve existing components, and ensure that experiences remain cohesive across different merchant storefronts and patient journeys.

Because our platform supports healthcare-related workflows, thoughtful design matters. You'll need to consider accessibility, privacy, clear communication, and appropriate clinical boundaries while creating experiences that patients can understand and use confidently.

You'll collaborate with researchers, content designers, and product stakeholders to validate design decisions through usability testing, customer feedback, and product data. You'll be expected to explain your decisions, challenge assumptions, and continuously improve the experiences you design.

We're looking for someone who enjoys solving complex product problems, takes ownership of their work, and can turn complicated requirements into polished, practical digital experiences.

What You'll Do

• Lead end-to-end design for patient-facing experiences across Bask Health's platform.
• Design intuitive patient onboarding and registration experiences.
• Create clear, accessible, and user-friendly intake questionnaires.
• Improve multi-step patient flows, including navigation, progress indicators, and completion states.
• Design patient-facing checkout and payment experiences.
• Improve how patients review and confirm information before completing important actions.
• Design patient account and profile management experiences.
• Create interfaces for patient messaging and communication workflows.
• Design treatment status and order status experiences using approved operational information.
• Improve patient refill and renewal workflows in collaboration with product and operational teams.
• Create clear interfaces for consent, acknowledgments, and required patient information.
• Design responsive experiences that work across desktop, tablet, and mobile devices.
• Develop user journeys, information architecture, and detailed interaction flows.
• Create wireframes, high-fidelity mockups, and interactive prototypes in Figma.
• Simplify complex healthcare-related workflows without removing necessary information or safeguards.
• Identify friction points in patient journeys and recommend improvements.
• Collaborate with product managers to define requirements and prioritize design opportunities.
• Partner with frontend engineers to ensure designs are implemented accurately.
• Work with researchers to understand patient needs, behaviors, and usability challenges.
• Conduct or participate in usability testing and design validation.
• Use product analytics, feedback, and testing results to guide design improvements.
• Improve form design, field validation, error messages, and recovery experiences.
• Develop reusable UI patterns for questionnaires, checkout, and patient account workflows.
• Contribute to Bask Health's design system and maintain visual consistency across applications.
• Apply accessibility principles throughout the design process.
• Create detailed design specifications and documentation for engineering teams.
• Present design concepts, explain tradeoffs, and incorporate feedback from stakeholders.
• Own complex patient experience design projects from discovery through launch and ongoing iteration.

Requirements

• 5+ years of professional experience in product design, UX design, interaction design, or a closely related field.
• Strong portfolio demonstrating end-to-end ownership of digital product design projects.
• Experience designing consumer-facing web applications or digital products.
• Advanced proficiency with Figma or comparable product design tools.
• Strong understanding of user-centered design principles.
• Experience designing complex user journeys and multi-step workflows.
• Strong interaction design skills, including navigation, forms, validation, and feedback states.
• Experience creating wireframes, user flows, high-fidelity mockups, and interactive prototypes.
• Strong visual design skills, including typography, spacing, layout, and visual hierarchy.
• Experience designing responsive interfaces across desktop and mobile devices.
• Understanding of accessibility principles and inclusive design practices.
• Experience designing intuitive forms, onboarding experiences, or transactional workflows.
• Strong understanding of information architecture and usability best practices.
• Experience working with design systems and reusable component libraries.
• Ability to translate complex product requirements into clear, practical interfaces.
• Experience collaborating closely with product managers and software engineers.
• Ability to explain design decisions and communicate effectively with stakeholders.
• Familiarity with usability testing and user research methods.
• Experience incorporating user feedback and research findings into product designs.
• Ability to evaluate design tradeoffs involving usability, business requirements, and technical constraints.
• Experience preparing design specifications and supporting engineering implementation.
• Strong attention to detail and consistency.
• Ability to independently manage design projects from concept through launch.
• Strong problem-solving skills and a willingness to challenge assumptions.
• Ability to prioritize work and collaborate effectively across multiple teams.

Nice to Have

• Experience designing healthcare, telehealth, or patient-facing digital products.
• Familiarity with patient onboarding and digital intake experiences.
• Experience designing complex questionnaires or form-based workflows.
• Understanding of healthcare-related privacy and accessibility considerations.
• Familiarity with HIPAA and patient data handling principles.
• Experience designing checkout, payment, or subscription experiences.
• Background designing direct-to-consumer digital products.
• Experience improving onboarding completion rates or reducing user abandonment.
• Familiarity with conversion rate optimization and experimentation.
• Experience using product analytics to inform design decisions.
• Understanding of A/B testing and design experimentation.
• Familiarity with WCAG accessibility guidelines.
• Experience designing mobile-first consumer experiences.
• Familiarity with white-label or multi-tenant SaaS products.
• Experience contributing to scalable design systems.
• Understanding of clinical workflow boundaries and patient communication needs.
• Experience collaborating with UX researchers and content designers.
• Familiarity with React or modern frontend development concepts.
• Experience designing AI-assisted patient experiences with appropriate safeguards.
• Familiarity with AI-assisted design and development workflows.