Paid Digital Marketing Manager

Crimson Education is the world’s leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 to the US Top 15. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

Crimson is the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications
• Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation
• Past ISEF winners and judges who coach students to compete for state, national, and international science fair awards
• Capstone project mentors who help students design and scale leadership initiatives with real-world impact, measurable outcomes, and credible external validation

We’re backed by leading VC firms, including Tiger Global, Heal Partners, IceHouse Ventures, and Movac, and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 21 markets worldwide, including the US, Canada, UK, Singapore, Japan, Hong Kong, Australia, and New Zealand.

The Role

We are seeking a hands-on Paid Digital Marketing Manager to own and scale paid acquisition across a growing portfolio of new ventures. You'll build campaigns, tracking infrastructure, and go-to-market strategies from scratch - moving fast, learning faster, and scaling what works.

The ideal candidate is a performance marketing generalist with depth in paid channels and go-to-market experience who can operate across multiple channels and businesses with agility, while maintaining genuine depth in performance marketing. This role suits someone comfortable with ambiguity, takes full ownership, and is energized by turning early-stage challenges into scalable systems. We are specifically looking for candidates who can work with some overlap with the APAC timezone to support seamless collaboration with our teams.

This role does not offer visa sponsorship. Candidates must already have the legal right to work in the country where this role is based.

What are the main responsibilities for this role?

Paid Campaign Management & Optimization

• Own paid digital marketing end-to-end across a portfolio of new ventures, from strategy through hands-on execution.
• Run and optimize paid campaigns across the full mix, including Meta, Google Search, PMax, Demand Gen, LinkedIn, and TikTok, against real performance targets.
• Manage and allocate paid budgets across the portfolio to maximize ROAS.
• Monitor performance and acquisition metrics to identify scalable opportunities and continuously improve ROAS.

Setup, Tracking & Infrastructure

• Build the processes, tracking, and infrastructure that don't yet exist, getting newer businesses to a stable, scalable setup.
• Set up and maintain tracking and measurement, including conversion pixels, Google Tag Manager, HubSpot, and clean attribution.
• Establish repeatable workflows and operating standards where the model is still being figured out.

Channel Discovery & Experimentation

• Build go-to-market strategies for paid acquisition campaigns, driving lead generation and consultation bookings for new ventures.

• Test and scale high-performing paid channels to optimize customer acquisition.

• Collaborate with product marketers and sales to align lead generation with enrollment targets.

• Experiment fast and learn faster, bringing new approaches to how we plan, build, and optimize campaigns.

• Stay current with digital marketing innovations and audience behavior to expand Crimson's acquisition capabilities.

Analysis & Performance Reporting

• Build dashboards and reporting infrastructure that make campaign performance, lead quality, and ROAS visible to internal stakeholders.

• Analyze campaign performance, A/B tests, and lead metrics to surface optimization and scaling opportunities tied to business outcomes.

Leadership & Global Collaboration

• Contribute strategic ideas and support process improvement initiatives across the global digital marketing team.
• Mentor team members on channel expertise, testing methodologies, and campaign optimization best practices.
• Work closely with international, cross-market teams across different time zones to align on strategy and share best practices.
• Coordinate with global stakeholders to ensure local campaigns ladder up to broader business objectives.

What skills and experience are required?

• 3–5 years of experience in paid digital marketing, performance marketing, or demand generation.
• Proven track record running paid campaigns with measurable lead generation and conversion results. Combine with (Hands-on experience across major paid channels (Meta, Google, LinkedIn, TikTok, and more).)
• A startup mindset: comfortable with ambiguity, fast-moving, and able to wear multiple hats without losing depth in paid.
• Experience setting up marketing processes and tracking infrastructure from the ground up.
• Bonus: Working knowledge of HubSpot (or similar CRM), conversion pixel setup, Google Tag Manager, and measurement tools.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Strong professional English, both written and verbal.

Bonus if you have

• Experience as an early digital hire at a startup or new venture.
• B2B experience
• AI native marketer

Why work for Crimson?

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
• $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!
• Psychologist on staff
• Insightful fireside chats and workshops to help support our high-performing and ambitious team
• Radical Candor is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you!

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