Prime Opinion

Global survey platform with instant payouts and over 150 reward options.

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Dover, DE, USA HQ
51-200 company size
2022 founded

What is Prime Opinion?

Prime Opinion is a survey platform run by Prime Insights Group that pays users for sharing opinions on topics ranging from consumer habits to current affairs. The platform offers over 150 reward options including bank transfers (US users), PayPal, Visa gift cards, and gift cards for Amazon, Target, Walmart, and Starbucks. With 100 points equaling $1 USD, surveys can pay up to $5 each. Payouts can be instant with a minimum threshold of 500 points ($5). Users can earn extra through daily streaks, weekly leaderboard contests, achievements, and referral bonuses. New members receive a sign-up bonus of up to 500 points ($5) depending on their chosen withdrawal threshold.

Mission & values

Reward survey participants worldwide with instant payouts and 150+ redemption options — deliver real-time consumer insights to research clients via a 20M+ panel across 40 countries.

Qualifications

Users must be 18 years or older. The platform is available in dozens of countries including the USA, Canada, South Africa, Germany, Ireland, India, and the United Kingdom. After signing up, users complete an initial profile survey that helps Prime Opinion match them with relevant surveys. A detailed and accurate profile increases chances of qualifying for higher-paying surveys. Screening questions ensure participants fit the target demographic for each study.

Leadership

B

Benjamin Ritzka

Founder & CEO, Prime Insights Group

Serial technology entrepreneur; founded Prime Insights in 2022. Continues to lead the group following Aonic's $250M+ acquisition.

Hiring process

  1. 1

    Sign up

    Free signup at primeopinion.com — open to 18+ users in 40+ countries (US, Canada, South Africa, Germany, Ireland, India, UK, etc.).

  2. 2

    Complete profile survey

    Initial profile improves matching and qualification rates.

    About 1 day

  3. 3

    Take surveys

    Earn points per completed survey; participate in daily streaks and leaderboard contests.

  4. 4

    Withdraw

    Instant payouts available at 500-point ($5) minimum across 150+ options including PayPal, Visa gift cards, Amazon/Target/Walmart/Starbucks, and US bank transfers.

Funding

StageAcquired
Total raised$250,000,000
Investors
Aonic

Awards & recognition

  • $250M+ acquisition by Aonic

    Aonic

  • 20M+ survey-taker panel across 40 countries

    Prime Insights Group

Company information

Frequently asked questions

Who runs Prime Opinion?
Prime Opinion is operated by Prime Insights Group, founded in 2022 by Benjamin Ritzka. Headquartered in Dover, USA, with a Stockholm presence (Prime Insights AB).
How big is the panel?
20 million+ survey takers across 40 countries.
What's the minimum payout?
500 points ($5). Payouts can be instant.
Is there a sign-up bonus?
Yes — up to 500 points ($5), depending on which withdrawal threshold you choose at signup.
Has the company been acquired?
Yes. Aonic, a Swedish multiplatform tech and gaming group, acquired Prime Insights for $250M+ (€214M+). The brand continues to operate under Benjamin Ritzka.

Stay in the loop.

One email per week, 5 hand-picked roles.