Ethos Life

Insurtech platform making life insurance accessible and affordable through AI-powered underwriting.

Services Insurance Technology (Insurtech)

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Austin, TX HQ

201-1000 company size

2016 founded

What is Ethos Life?

Ethos is a financial technology company that makes life insurance accessible, affordable, and easy to understand. Using machine learning and predictive analytics, Ethos streamlines the underwriting process so eligible applicants can secure term life, whole life, and indexed universal life (IUL) insurance policies online — often without a medical exam. Founded in 2016 by Peter Colis and Lingke Wang, both Stanford GSB graduates, Ethos has raised over $500 million from investors including Sequoia Capital, Accel, GV (Google Ventures), SoftBank, and Goldman Sachs. The company went public on the Nasdaq in early 2026. Headquartered in Austin, TX with offices in San Francisco, Ethos also offers estate planning services including wills and trusts.

Mission & values

Make it faster and easier for everyone to get the life insurance they need to protect their family's financial future.

Leadership

Peter Colis

Co-Founder & CEO

Stanford GSB graduate. Co-founded Ethos in 2016 to make life insurance accessible to everyone through technology.

Lingke Wang

Co-Founder & President

Stanford GSB graduate. Focuses on product, technology, marketing and strategic initiatives at Ethos.

Funding

StagePublic

Investors

Sequoia Capital Accel GV (Google Ventures) SoftBank Goldman Sachs

Awards & recognition

Forbes Fintech 50

Forbes
Top 100 Insurtechs

CB Insights
Best No Medical-Exam Term Insurance

Business Insider
Best for Same Day Coverage

Money.com

Frequently asked questions

What types of life insurance does Ethos offer?

Ethos offers term life insurance, whole life insurance, guaranteed issue life insurance, indexed universal life (IUL) insurance, and final expense life insurance.

Do I need a medical exam?

Many applicants can get covered without a medical exam. Ethos uses machine learning and predictive analytics to streamline underwriting for eligible applicants.

How quickly can I get coverage?

Eligible applicants can get approved and covered the same day they apply online.

Is Ethos a life insurance carrier?

Ethos operates as an insurtech platform that matches applicants with established insurance carriers such as Banner Life Insurance, William Penn, and Legal & General America.

Does Ethos offer estate planning?

Yes, Ethos also provides estate planning services including creating wills and living trusts.