Backstory

What is Backstory?

Backstory is a B2B software company for enterprise revenue and sales teams, and it is the rebrand of People.ai, which renamed itself Backstory in April 2026. The product is an AI "Revenue Answers Platform": it automatically captures all of a sales team's activity, every email, meeting, call, and chat, and maps that activity to deals, so revenue leaders can get direct, evidence-backed answers about what is really happening. Instead of digging through CRM notes and call recordings, a CRO or VP of Sales can see which deals are at risk, how the pipeline is trending, and what to do next, with forecasting and deal-health monitoring delivered inside the CRM and AI tools teams already use (it integrates with Salesforce, Microsoft Dynamics, Oracle, Gmail, Outlook, Zoom, Teams, and Slack). It is built for the people who own the number and answer to the board, and its customers include OpenAI, Red Hat, HPE, Zscaler, and Rubrik, with more than 100,000 sellers using it daily. The company was founded in 2016 as People.ai by Oleg Rogynskyy, is headquartered in San Francisco, and employs roughly 220 people. It raised a $100 million Series D in 2021 at a $1.1 billion valuation, making it a unicorn. On leadership: Jason Ambrose became CEO on October 30, 2025 under a planned succession, and founder Oleg Rogynskyy moved to the board.

Mission & values

Give revenue teams direct, trustworthy answers about their deals and pipeline, by turning every sales interaction into insight and action.

Qualifications

Backstory hires across the functions of an enterprise AI SaaS company. On the technical side: software engineering (backend, frontend, full-stack, data, and platform/infrastructure at scale), machine learning and AI (its activity-capture and revenue reasoning are the core of the product), data science and analytics, security, and product management and design. On the go-to-market side, because it sells to revenue leaders: enterprise sales, sales engineering and solutions, customer success and onboarding, and partnerships, plus revenue operations, marketing, finance, legal, and people. Application flow lives at backstory.ai/about-us/careers. The company is headquartered in San Francisco and hires across the US; some roles are remote or hybrid and others are tied to an office, and work authorization requirements depend on the country, so check each posting. Experience with enterprise SaaS, revenue/sales technology (CRM, revenue intelligence, or sales analytics), or applied machine learning on activity and CRM data is a strong signal for the relevant roles.

Leadership

Hiring process

1. 1

   Apply at backstory.ai careers

   Browse engineering, ML/AI, data, product, design, enterprise sales, sales engineering, customer success, revenue operations, and corporate roles and submit through the Backstory careers site.

2. 2

   Recruiter screen

   Confirms role fit, level, US work authorization, remote/hybrid vs office expectations, and pay.

   About 7 days

3. 3

   Technical or role-specific interview

   Engineering/ML/data: coding, modeling, and system design. Product/design: portfolio and case. Sales/CS: a discovery or revenue scenario.

   About 10 days

4. 4

   Team interviews

   Cross-functional interviews with the team and stakeholders on depth, judgment, and fit.

   About 10 days

5. 5

   Offer

   Offer with base plus equity (and OTE for go-to-market roles), aligned to role and location.

   About 7 days

Funding

Awards & recognition

• Raised a $100M Series D at a $1.1B valuation (unicorn) · 2021

  Backstory / People.ai

• Rebranded from People.ai to Backstory as a Revenue Answers Platform · 2026

  Backstory

Company information

• Industry: Revenue Intelligence / Sales AI (SaaS)
• Location: San Francisco, CA, USA (US; some remote/hybrid)
• Founded: 2016
• Employees: 220
• Website: www.backstory.ai ↗
• LinkedIn: Company page ↗

Frequently asked questions