Who We Are Welcome to TELUS Digital , where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS , one of Canada’s largest telecommunications providers, we design and deliver transformative customer…
Sales Development Representative (SDR)
United States
Up to $95,000/yr
July 23, 2026
Job description
Sales Development Representative - Pragmatico
Location: Fully remote (US) · Type: Full-time · Team: Go-to-Market · Reports to: CEO / Head of GTM
Pragmatico is a mid-market AI transformation company. We embed a fractional Transformation Partner and delivery team inside client organizations to drive real, behavioral AI adoption - not slideware. We're building our go-to-market engine, and this is one of our first dedicated outbound hires. You'll have outsized influence on how we build top-of-funnel and a clear path to grow with the team.
The role
As our Sales Development Representative, you own outbound pipeline as we scale: you research target accounts, run multichannel prospecting into mid-market decision-makers, and book qualified first meetings for our account executives. You're the tip of the spear - the first voice a prospect hears from Pragmatico - and the quality of pipeline you build directly drives our growth.
What you'll do
- Prospect into target accounts daily across phone, email, and LinkedIn - with research and personalization, not spray-and-pray.
- Book qualified first meetings that our AEs accept and hold, using agreed qualification criteria.
- Own your pipeline hygiene in HubSpot: log every touch, keep records clean, report your numbers honestly.
- Learn and speak credibly to Pragmatico's AI transformation story and the operating pain points of mid-market buyers.
- Partner tightly with the AE team and marketing to sharpen messaging, target lists, and hand-offs.
- Bring signals back: what's landing, what's not, which accounts and messages are working.
What we're looking for
- 1–3 years of outbound SDR/BDR experience in B2B, ideally selling a considered or consultative product/service.
- A track record of booking qualified meetings and comfort on the cold phone.
- Strong written skills: you can write a short, relevant, personalized outreach that gets replies.
- Fluency (or fast learning curve) with a cadence/sequencing tool and CRM (HubSpot a plus).
- Curiosity about how AI is changing how businesses operate - you don't need to be technical, but you need to care.
- Grit, coachability, and honesty. You hit the phones without being chased and you tell the truth in the CRM.
- Bonus: exposure to insurance, professional services, or the mid-market; experience selling into executives.
Compensation & logistics
- On-target earnings ~$75–95K - competitive base plus uncapped variable tied to qualified meetings and sourced pipeline.
- Fully remote within the US.
- Early-team role with a real path to AE and clear influence on how we build GTM.
Apply now
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