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AI Native Growth Marketer

Codvo

Marketing & Growth Full-time
India June 29, 2026

Job description

<p style="margin-bottom:0cm;"><strong>AI Native Growth Marketer – Top of Funnel</strong></p><p style="margin-bottom:0cm;"><strong>Reports to: CRO / Head of Growth</strong></p><p style="margin-bottom:0cm;"><strong>About Codvo</strong></p><p style="margin-bottom:0cm;">Codvo is an AI &amp; Data native modern engineering services company. We build enterprise AI and data systems, agentic workflows, and vertical solutions across industries like mortgage, retail/CPG, healthcare, oil &amp; gas, and legal.</p><p style="margin-bottom:0cm;"><br></p><p style="margin-bottom:0cm;">We don’t see AI as a tool. We see it as a second digital growth team. This role is for someone who knows how to use that team to create outsized impact.</p><p style="margin-bottom:0cm;">Core Mandate</p><p style="margin-bottom:0cm;">You own top-of-funnel and use AI to massively extend your capacity and execution velocity.</p><p style="margin-bottom:0cm;"><strong>&nbsp;</strong></p><p style="margin-bottom:0cm;"><strong>You are measured on:</strong></p><p style="margin-bottom:0cm;">• 10–15 ICP-qualified meetings/month from your campaigns</p><p style="margin-bottom:0cm;">• 5–7 SQLs/month</p><p style="margin-bottom:0cm;">• $1M+ sourced pipeline/quarter from target accounts</p><p style="margin-bottom:0cm;"><br></p><p style="margin-bottom:0cm;">Activity only matters if it moves these numbers.</p><div><br></div><p style="margin-bottom:0cm;"><strong>Who You Are – An AI Native Growth Marketer</strong></p><p style="margin-bottom:0cm;">You are a demand gen operator who thinks in terms of human + AI, not human vs AI. Concretely, you:</p><p style="margin-bottom:0cm;">• Design AI workflows, not just prompts – you use AI (ChatGPT/Claude/etc.) to research markets/accounts, generate and refine outbound sequences, summarize calls, and build briefs as a standard part of your process.</p><p style="margin-bottom:0cm;">• Run AI-accelerated ICP &amp; account research – you combine AI and tools (Clay, Apollo, ZoomInfo, LinkedIn) to identify look-alike accounts from Codvo’s top case studies, map buying groups and key personas, and enrich and prioritize accounts by fit, signals, and intent.</p><p style="margin-bottom:0cm;">• Use AI for high-velocity personalization at scale – you turn one strong offer into many tailored variants (by role, vertical, pain, workflow) and maintain prompt + template libraries so you can go from idea to launched campaign in days, not weeks.</p><p style="margin-bottom:0cm;">• Turn data into direction, fast – you feed campaign performance into AI to surface what changed, why, and what to test next, and use AI to generate clear, number-led summaries for weekly reporting and decision-making.</p><p style="margin-bottom:0cm;">• Codify learning into playbooks – you use AI to help document sequences, cadences, objection handling, and ICP insights into living SDR playbooks, and continuously update these based on wins/losses and call/reply summaries.</p><p style="margin-bottom:0cm;">• Have judgment on what not to automate – you keep positioning, offer design, and key messages human-led, and let AI handle scale, variants, and grunt work.</p><div><br></div><p style="margin-bottom:0cm;"><strong>What You Will Do</strong></p><div><br></div><p style="margin-bottom:0cm;"><strong>Targeting &amp; Data</strong></p><p style="margin-bottom:0cm;">• Define and maintain ICP and priority segments with Sales.</p><p style="margin-bottom:0cm;">• Build and refresh named account + look-alike lists using AI + Clay/Apollo/ZoomInfo/LinkedIn.</p><p style="margin-bottom:0cm;">• Ensure key contacts and buying groups are identified and enriched for ≥90% of active target accounts.</p><div><br></div><p style="margin-bottom:0cm;"><strong>Campaigns</strong></p><p style="margin-bottom:0cm;">• Design and run multi-touch outbound (email + LinkedIn) to ICP accounts.</p><p style="margin-bottom:0cm;">• Turn Codvo’s case studies and delivery wins into look-alike offers, sequences, and simple landing pages.</p><p style="margin-bottom:0cm;">• Use AI co-pilots to research, draft, and optimize so you can launch 2–3 meaningful new tests/month (segment, offer, message, or channel).</p><div><br></div><p style="margin-bottom:0cm;"><strong>Sales / SDR Alignment</strong></p><p style="margin-bottom:0cm;">• Provide SDRs with AI-assisted lists, sequences, and messaging that are execution-ready.</p><p style="margin-bottom:0cm;">• Join weekly SDR/AE reviews to inspect meetings, SQLs, and pipeline from your campaigns.</p><p style="margin-bottom:0cm;">• Use AI-summarized call notes and replies to refine messaging and target segments.</p><div><br></div><p style="margin-bottom:0cm;"><strong>Reporting &amp; Optimization</strong></p><p style="margin-bottom:0cm;">• Maintain a simple dashboard: meetings, SQLs, sourced pipeline, conversion rates.</p><p style="margin-bottom:0cm;">• Run A/B tests on subject lines, hooks, offers, cadences; use AI to rapidly analyze performance.</p><p style="margin-bottom:0cm;">• Send a concise weekly update: what launched, what it produced, and what you are changing next.</p><p style="margin-bottom:0cm;">Ops &amp; Tools</p><p style="margin-bottom:0cm;">• Set up and maintain journeys/automation in CRM/MA (Zoho/HubSpot/etc.).</p><p style="margin-bottom:0cm;">• Ensure UTM, form, and campaign tracking are in place and reliable.</p><p style="margin-bottom:0cm;">• Keep account and contact data clean and segmented so AI-driven workflows (enrichment, scoring, personalization) stay effective.</p><div><br></div><p style="margin-bottom:0cm;"><strong>Experience &amp; Baseline Requirements</strong></p><p style="margin-bottom:0cm;">• 5–8 years in B2B demand gen / growth (services, SaaS, or data/AI).</p><p style="margin-bottom:0cm;">• Proven history of hitting numeric targets for meetings, SQLs, and pipeline.</p><p style="margin-bottom:0cm;">• Hands-on with CRM/MA (Zoho/HubSpot/Salesforce).</p><p style="margin-bottom:0cm;">• Hands-on with prospecting/enrichment tools (Apollo/ZoomInfo/Clay/LinkedIn Sales Navigator).</p><p style="margin-bottom:0cm;">• Comfortable with basic analytics/dashboards (CRM reports, GA or similar).</p><p style="margin-bottom:0cm;">• Strong outbound copywriting for email and LinkedIn (clear, direct, value-led).</p><p style="margin-bottom:0cm;">• Comfortable turning technical AI/data work into sharp business-value offers.</p><p style="margin-bottom:0cm;">• High ownership: plan → execute → measure → adjust, without hand-holding.</p>

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