Lifely

Australian ecommerce group building home and family product brands, from Melbourne. Remote customer experience roles in the Philippines.

Services Ecommerce / Home and Family Products
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Laverton North, Victoria, Australia (remote roles in the Philippines) HQ
51-200 company size

What is Lifely?

Lifely is an Australian-founded ecommerce group that builds and scales a portfolio of physical product brands for the home and family market. It describes its approach as combining customer insight, product development and creative marketing to grow its own brands online. The business started in Melbourne, and an affiliate network listing says its first brand, eLiving, launched in the furniture market in 2017, founded by brothers Jake and Chris; a post shared on Lifely's LinkedIn page names Jake Yap as a co-founder. LinkedIn places its headquarters in Laverton North, Victoria, with 51 to 200 employees. Lifely hires through Workable, and its remote openings include customer experience roles based in the Philippines, supporting Australian shoppers buying products for the home.

Mission & values

Build and scale home and family product brands that customers love, using customer insight, product development and creative marketing.

Qualifications

Lifely's remote roles centre on customer experience for an online retailer. A Customer Experience Specialist handles customer questions about orders, deliveries, returns and products by email, chat or phone, so strong written and spoken English, a calm manner with frustrated customers, and accuracy in order and returns systems matter most. Experience in ecommerce support, especially for furniture or home goods where deliveries and damaged items are common issues, is a clear advantage, as is familiarity with helpdesk tools. The customers are in Australia, so expect to work Australian business hours from the Philippines. Other roles at the group, when open, span marketing, product development, operations and ecommerce. Check each Workable posting for its location and whether it is remote.

Leadership

J

Jake Yap

Co-Founder

Named as a co-founder of Lifely in a post on the company's LinkedIn page, with a background in ecommerce that began with selling gadgets online.

Hiring process

  1. 1

    Apply on Workable

    Roles are posted at apply.workable.com/lifely. Check each posting for location and remote status.

  2. 2

    Screening

    Confirms experience, English and availability for Australian hours.

    About 7 days

  3. 3

    Interview

    For support roles, expect customer scenarios and writing checks.

    About 7 days

  4. 4

    Offer

    Pay is not published in the postings.

    About 7 days

Company information

  • Industry: Ecommerce / Home and Family Products
  • Location: Laverton North, Victoria, Australia (remote roles in the Philippines)
  • Company size: 51-200
  • Website: lifely.com.au ↗
  • LinkedIn: Company page ↗

Frequently asked questions

What is Lifely?
An Australian-founded ecommerce group that builds and scales physical product brands for the home and family market.
Where is Lifely based?
LinkedIn lists its headquarters in Laverton North, Victoria, Australia. It started in Melbourne.
Does Lifely hire remotely?
Yes, for some roles. On 17 October 2026 it listed a remote Customer Experience Specialist based in Davao, Philippines.

Stay in the loop.

One email per week, 5 hand-picked roles.