Instantly

Cold email outreach and sales engagement platform. Bootstrapped to ~$38M ARR, 40,000+ customers since 2021. Fully remote across 15+ countries, every role remote and read by a founder.

Services Sales Engagement / Cold Outreach SaaS
Visit Instantly
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Fully remote (team across 15+ countries); registered Sheridan, WY, USA HQ
51-200 company size
2021 founded

What is Instantly?

Instantly is a sales engagement and lead intelligence platform best known for automating high-volume cold email outreach. Its product spans the sending infrastructure and deliverability side, including inbox rotation and email warmup designed to keep messages out of spam folders, alongside automated outreach sequences, a lead database with enrichment, a unified inbox for handling replies at volume, and CRM functionality. It reports more than 40,000 customers among marketers, agencies, and sales teams. The company was founded in 2021 by Nils Schneider and Raul Kaevand, who met while each running their own lead-generation agencies doing roughly $10,000 to $15,000 in monthly recurring revenue, with some sources also crediting Sumit Kumar and Reio Suun among the founding team. What makes its trajectory unusual is that it is entirely bootstrapped, having taken no institutional or angel funding, and still reached a reported $2.4 million in annual recurring revenue within nine months, around $20 million by 2024, and an estimated $38.2 million by 2026. Its registered address is in Sheridan, Wyoming, which is a common United States incorporation and registered-agent location rather than a working office, consistent with the company running as a fully distributed team. On headcount the sources disagree: Instantly's own careers page states more than 50 remote employees across more than 15 countries, while third-party trackers report figures closer to 200 and in one case 362, a gap that may come down to contractors, stale page copy, or different counting methods. One piece of context for anyone joining on the sales or go-to-market side: high-volume cold outreach carries real compliance obligations under regimes such as CAN-SPAM in the United States and GDPR in the European Union, and those obligations sit with the sender rather than the tooling vendor.

Mission & values

Give sales teams the sending infrastructure, leads, and automation to run outbound at scale without their email landing in spam.

Qualifications

Instantly is a genuinely remote-first employer and one of the more straightforward fits on this board, since every role it lists is marked Remote and Full Time rather than remote-with-conditions. Recent openings covered a GTM Engineer, a Full Stack Developer, a Video Editor, and an Account Executive on the sales side, alongside a standing "All Other Talented People" application for candidates who do not match a posted role, so speculative applications are actively invited. The company describes a flat structure with no managers and an emphasis on shipping quickly, which suits people comfortable with autonomy and short feedback loops rather than those wanting structured management support. Useful backgrounds include full-stack and infrastructure engineering, particularly anything touching email deliverability, sending infrastructure, or high-volume data systems, growth and go-to-market engineering, B2B SaaS sales, and content and video production. Its careers page states that every application is reviewed by a founder, which is plausible at this size and a meaningful signal if you have been ignored by larger automated pipelines. Stated benefits are generous vacation days, holidays, and dedicated mental health days, with the company also citing clear growth paths and mentorship. The team spans more than 15 countries, so geographic eligibility is broad, though you should confirm per role which countries it can contract from and whether hours overlap with a particular timezone.

Leadership

R

Raul Kaevand

Co-Founder & Chief Executive Officer

Co-founded Instantly in 2021 after running his own lead-generation agency, bootstrapping the company to a reported $38M ARR and 40,000+ customers without outside funding.

N

Nils Schneider

Co-Founder & Chief Executive Officer

Co-founded Instantly in 2021, having met Raul Kaevand while both ran lead-generation agencies, and helped grow it from $2.4M ARR in its first nine months to an estimated $38M.

Hiring process

  1. 1

    Apply at instantly.ai/careers

    All listed roles are Remote and Full Time. If nothing matches, there is a standing open application for candidates outside the posted roles.

  2. 2

    Founder review

    The company states every application is reviewed by a founder, which is credible at its size and unusual compared with automated screening elsewhere.

    About 7 days

  3. 3

    Role interview

    Engineering: coding plus systems work, with deliverability and high-volume sending infrastructure relevant context. Sales: an outbound or pipeline scenario.

    About 10 days

  4. 4

    Team conversations

    Further conversations focused on autonomy and shipping speed, in keeping with a flat, no-managers structure.

    About 7 days

  5. 5

    Offer

    Offer terms are not published. Confirm the currency, contracting country, any commission structure for sales roles, and what equity or bonus looks like at a bootstrapped company.

    About 7 days

Funding

Investors
Bootstrapped; no institutional or angel funding taken

Awards & recognition

  • Bootstrapped to an estimated $38.2M ARR with no outside funding · 2026

    Instantly

  • Serves 40,000+ customers across marketers, agencies and sales teams · 2026

    Instantly

Company information

  • Industry: Sales Engagement / Cold Outreach SaaS
  • Location: Fully remote (team across 15+ countries); registered Sheridan, WY, USA
  • Founded: 2021
  • Company size: 51-200
  • Website: instantly.ai ↗
  • LinkedIn: Company page ↗

Frequently asked questions

What does Instantly do?
It is a sales engagement platform for cold email outreach: sending infrastructure and deliverability tooling like inbox rotation and warmup, automated outreach sequences, a lead database with enrichment, a unified inbox for replies, and CRM features. It reports more than 40,000 customers.
Are Instantly jobs remote?
Yes, and unambiguously so. It is a remote-first company with a team across more than 15 countries, and every listed role is marked Remote and Full Time. Recent openings included GTM Engineer, Full Stack Developer, Video Editor, and Account Executive, plus a standing open application.
How is Instantly funded?
It is not. Instantly is fully bootstrapped, having taken no institutional or angel investment, and still reached a reported $2.4M ARR in its first nine months, around $20M by 2024, and an estimated $38.2M by 2026.
How big is Instantly?
Sources disagree. Its own careers page says more than 50 remote employees across 15+ countries, while third-party trackers report roughly 200 and in one case 362. The difference may reflect contractors, outdated page copy, or different counting, so treat the exact figure as uncertain.
Who founded Instantly?
Nils Schneider and Raul Kaevand founded it in 2021, having met while each ran their own lead-generation agencies doing roughly $10,000 to $15,000 in monthly recurring revenue. Some sources also credit Sumit Kumar and Reio Suun among the founding team.
Is there anything to know about the cold email industry before applying?
Worth understanding if you are joining on the sales or go-to-market side: high-volume cold outreach carries compliance obligations under regimes including CAN-SPAM in the US and GDPR in the EU, and those obligations rest with the sender rather than the software vendor. No regulatory action against Instantly itself was found.

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