Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue…
Retention Manager
Job description
About RYZE:
The Retention Manager is a strategic and execution-focused role that owns RYZE's subscriber retention programs end to end. Reporting directly to the VP of CX & Retention and leading the Retention Analyst, this role is responsible for reducing subscriber churn, building proactive save and win-back programs, and partnering cross-functionally to improve the subscriber lifecycle from onboarding through renewal. This is not a reporting role — it is a program ownership and execution role powered by data.
The Role:
What You’ll Do
- Own RYZE's subscriber retention strategy — program design, execution, and performance measurement against churn and LTV targets
- Build and manage proactive save programs: identify at-risk subscribers before they cancel and execute targeted, personalized interventions
- Design and optimize cancellation flows — deflection offers, pause options, and retention messaging that reduce voluntary churn
- Own win-back program strategy and execution for recently churned subscribers — sequencing, offer structure, and success metrics
- Lead and develop the Retention Analyst — translating data outputs into program priorities and ensuring analytical findings inform every retention decision
- Partner with Marketing on retention-driven campaigns, lifecycle email strategy, and subscription offer design
- Partner with Product on subscription management features, member portal improvements, and cancellation experience optimization
- Build and maintain the subscriber lifecycle framework — mapping key intervention points from trial through long-term retention
- Report retention program performance to the VP on a regular cadence — including program ROI, churn impact, and win-back conversion rates
- Stay current on DTC subscription retention best practices to continuously improve RYZE's approach
- Additional duties as assigned by management.
What We Offer:
What We’re Looking For
Required:
- 4+ years of experience in retention marketing, subscriber lifecycle management, or CX retention program management
- Proven track record of building or managing retention programs that measurably reduced churn in a subscription or DTC environment
- Experience designing and owning cancellation flows, save programs, and win-back sequences — including offer testing and conversion optimization
- Experience leading or partnering closely with an analytics function — able to work directly from data to build programs, not just receive reports
- Strong cross-functional collaboration skills with experience working alongside Marketing, Product, and Analytics teams
- Analytical fluency — able to interpret churn data, segment subscriber behavior, and design data-informed interventions independently
- Excellent written communication skills with experience writing or reviewing retention-focused member communications
Preferred:
- Background in health, wellness, food/beverage, or consumer subscription brands
- Experience managing a direct report or analyst — comfortable setting analytical direction and translating outputs into program decisions
- Familiarity with subscriber cohort analysis, LTV modeling, and A/B testing in retention contexts
- Experience with Recharge, Klaviyo, Zendesk, or similar subscription and CRM platforms
- Experience building win-back and lapsed subscriber reactivation programs at scale
What We Offer
- Competitive base salary commensurate with experience
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and company holidays
- Remote-first work environment with flexible scheduling
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