Advertising Expert

This is a remote contractor opportunity for experienced advertising and performance marketing professionals to help train and evaluate advanced AI systems.

As an Advertising Subject Matter Expert (SME), you will review AI-generated advertising outputs, create expert campaign assets, evaluate strategic reasoning, and provide detailed feedback on creative quality, audience targeting, campaign effectiveness, and advertising best practices.

This role focuses on improving AI capabilities across advertising strategy, paid media, copywriting, creative testing, performance marketing, and campaign optimization.

Important Note

There is no immediate active project attached to this role.

Qualified applicants will join the expert network and may be contacted first when relevant opportunities become available.

Key Responsibilities

Develop AI Training Content

Create expert-level advertising deliverables including:

• Ad copy variations
• Creative briefs
• Campaign strategies
• Test plans
• Performance analyses
• Messaging frameworks

Evaluate AI Outputs

Review and rank AI-generated responses based on:

• Strategic alignment
• Persuasiveness
• Brand fit
• Platform fit
• Clarity
• Practical usefulness

Advertising Quality Assurance

Identify issues involving:

• Audience targeting
• Messaging hierarchy
• Offer positioning
• Hooks and CTAs
• Compliance risks
• Platform policy violations
• Creative testing logic
• Unsupported claims

Performance Marketing Analysis

Evaluate and validate:

• CTR performance assumptions
• Conversion rate optimization strategies
• CPA and ROAS logic
• Attribution considerations
• Experiment design approaches
• Campaign optimization recommendations

Expert Feedback

Write detailed explanations demonstrating:

• Effective advertising strategy
• Strong creative reasoning
• Campaign best practices
• Platform-specific optimization techniques

Required Qualifications

• Bachelor's degree or higher in:
  • Marketing
  • Communications
  • Business
  • Related fields

or equivalent professional experience.

• Minimum 5 years of experience in:

  • Advertising
  • Performance marketing
  • Paid media
  • Agency or in-house campaign management

• Strong expertise in:

  • Positioning
  • Offer strategy
  • Messaging frameworks
  • Copywriting
  • Creative iteration

• Experience with one or more major advertising platforms:

  • Meta (Facebook & Instagram)
  • Google Ads
  • YouTube
  • TikTok
  • LinkedIn
  • Programmatic advertising
  • Connected TV

• Strong understanding of:

  • CTR
  • CVR
  • CPA
  • ROAS
  • LTV
  • Attribution modeling

• Ability to create:

  • Ad variations
  • Creative briefs
  • Landing page reviews
  • Testing roadmaps

• Minimum C1 English proficiency

• Excellent writing and editing skills

Preferred Qualifications

• Experience with:

  • AI training data
  • AI evaluation
  • Creative QA
  • Editorial review
  • Ad policy review

• Experience evaluating advertising compliance and platform policies

About SME Careers

SME Careers is an AI Data Services company and a subsidiary of SuperAnnotate.

The company provides expert-generated training data and evaluation services for many of the world's leading AI companies and foundation model developers.

Contributors help improve AI systems through expert review, evaluation, and domain-specific advertising expertise.