Marketing Expert — Planning AI Project

About Vetto

Vetto is a global platform that connects top-tier professionals with strategic AI projects. The company focuses on building trust, quality, and long-term value within the AI ecosystem by collaborating with experts across multiple domains.

Role Overview

Join Vetto as a Marketing Expert contributing to an AI planning assistant project.

In this role, you will analyze real-world marketing scenarios and structure them into clear, data-driven reasoning frameworks to help train AI systems that act as educational tutors.

Key Responsibilities

• Analyze real-world marketing problems and structure them into clear frameworks
• Break down campaign or growth challenges into logical decision-making steps
• Identify multiple hypotheses and evaluate them using concrete data
• Develop structured reasoning processes suitable for AI training
• Create evaluation-ready content that demonstrates strong analytical thinking
• Ensure clarity, rigor, and teachability in all outputs

Required Skills & Qualifications

• Experience in marketing (digital, growth, branding, performance, CRM, etc.)
• Strong analytical and problem-solving skills
• Ability to interpret data and make evidence-based decisions
• Excellent written communication skills
• Ability to clearly explain reasoning and decision-making processes
• Independent work capability and attention to detail

Who Can Apply

• Marketing professionals across all disciplines
• Individuals with hands-on experience solving marketing challenges
• Final-year students in marketing, business, or communications with practical experience

Work Details

• Work Type: Fully remote
• Engagement: Task-based (per deliverable)
• Time per task: ~80 minutes
• Flexible workload depending on task availability

Compensation

• $52 per approved task
• Equivalent to approximately $39/hour
• Payments made in local currency

Application Process

• Complete application tasks (written in English or Portuguese)
• Provide a structured real-world marketing case analysis
• Selected candidates will be invited to join the project

Additional Notes

• Focus on structured reasoning and decision-making
• AI usage is not allowed during application
• Opportunity to contribute to educational AI systems

Example Task Structure

Applicants must present a real marketing case in 4 parts:

1. The Problem — Define the challenge and available data
2. Your Journey — Explain reasoning in structured steps
3. Discarded Alternatives — Show hypotheses considered and ruled out
4. Conclusion — Present final solution and key insights