Account Director, Paid Media

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Account Director, Paid Media based in the United States.

This is a high-ownership performance marketing role focused on driving measurable growth for financial advisory clients through Meta advertising. You will manage end-to-end campaign strategy, execution, and optimization while serving as the primary client-facing lead across a portfolio of accounts. The role blends strategic thinking with hands-on media buying, requiring strong fluency in paid social performance marketing and direct response principles. You will be responsible for delivering qualified appointments at targeted acquisition costs, directly impacting client revenue outcomes and retention. In addition to campaign management, you will shape ad creative, write persuasive copy, and collaborate closely with production teams to test and refine messaging. This is a fast-paced, accountability-driven environment where results, ownership, and client trust define success.

Accountabilities:

The Account Director, Paid Media is responsible for full ownership of client accounts, campaign performance, and paid media strategy execution across Meta advertising channels.

• Own and manage a portfolio of client accounts as the primary strategic and performance lead
• Run bi-weekly client meetings, present performance insights, and align on optimization strategies and next steps
• Deliver performance reporting in advance of client calls, ensuring clarity, accuracy, and actionable insights
• Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment setting
• Manage budgets, targeting, bidding strategies, and ongoing creative testing to achieve cost-per-appointment goals
• Monitor daily campaign performance and implement rapid adjustments to improve outcomes and ROI
• Write high-performing ad copy and video sales letter scripts tailored to financial services audiences
• Develop creative concepts, messaging angles, and testing frameworks in collaboration with design and video teams
• Implement and troubleshoot tracking systems, pixels, conversion events, and lead routing workflows
• Configure integrations and automation tools such as Calendly, Zapier, and CRM pipelines to ensure seamless lead flow

Requirements

This role requires deep hands-on expertise in Meta paid media, strong client management ability, and a performance-driven mindset in a fast-paced agency environment.

• 5+ years of experience in paid media with a strong focus on Meta advertising platforms
• Proven experience managing multiple client accounts with measurable performance outcomes
• Demonstrated success in achieving lead generation and conversion targets while retaining clients
• Strong copywriting skills with experience writing ad creatives and direct response messaging
• Experience with tracking setups including pixels, conversion events, and basic marketing automation tools
• Excellent communication skills with the ability to translate performance data into clear client insights
• Strong ownership mentality with the ability to independently diagnose issues and implement solutions
• Highly organized, detail-oriented, and comfortable operating in a high-accountability environment
• Experience in financial services marketing, appointment-setting funnels, or high-ticket lead generation is highly preferred
• Familiarity with video sales letter (VSL) strategies and direct response marketing is a plus

Benefits

• Paid time off including vacation, sick leave, and public holidays
• Remote work environment with flexible scheduling
• Training and professional development opportunities
• Performance-based bonus structure tied to results
• Exposure to high-performance direct response marketing systems and financial services clients
• Fast-paced, growth-oriented environment with high autonomy and ownership.

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Account Director, Paid Media based in the United States.

This is a high-ownership performance marketing role focused on driving measurable growth for financial advisory clients through Meta advertising. You will manage end-to-end campaign strategy, execution, and optimization while serving as the primary client-facing lead across a portfolio of accounts. The role blends strategic thinking with hands-on media buying, requiring strong fluency in paid social performance marketing and direct response principles. You will be responsible for delivering qualified appointments at targeted acquisition costs, directly impacting client revenue outcomes and retention. In addition to campaign management, you will shape ad creative, write persuasive copy, and collaborate closely with production teams to test and refine messaging. This is a fast-paced, accountability-driven environment where results, ownership, and client trust define success.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

 Why Apply Through Jobgether? 

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