Social Media Expert

This is a remote contractor opportunity for experienced social media professionals to help improve advanced AI systems through social content evaluation, strategy analysis, audience-fit assessment, and platform-native content creation.

As a Social Media Subject Matter Expert (SME), you will review AI-generated social media outputs, evaluate reasoning quality and creative decision-making, and create expert-level social content and strategy deliverables.

Your work will directly improve AI systems by helping them generate:

• More engaging social content
• Better platform-native messaging
• Stronger audience targeting
• Safer and more compliant social communication
• More effective hooks, CTAs, and content structures
• Better strategic reasoning across social platforms

This role is offered through SME Careers, an AI data services company and subsidiary of SuperAnnotate supporting many of the world’s leading AI labs and foundation-model companies.

Important Note

There is currently no immediate active project for this role. Qualified candidates will join the expert network and be prioritized for future opportunities as projects become available.

Key Responsibilities

• Review and evaluate AI-generated:

  • Social posts
  • Social strategies
  • Threads
  • Scripts
  • Content calendars
  • Campaign concepts

• Assess outputs for:

  • Clarity
  • Brand voice
  • Platform fit
  • Audience alignment
  • Prompt adherence
  • Creative effectiveness

• Identify issues involving:

  • Weak hooks
  • Poor messaging
  • Ineffective CTAs
  • Policy risks
  • Misleading claims
  • Brand safety concerns
  • Community safety issues

• Fact-check social content where necessary

• Create:

  • Platform-native posts
  • Threads
  • Scripts
  • Social strategies
  • Content calendars
  • AI training prompts

• Evaluate and rank AI outputs based on:

  • Engagement potential
  • Correctness
  • Platform optimization
  • Brand alignment
  • Reasoning quality

• Provide detailed written feedback explaining content and strategic decisions

Required Qualifications

• Bachelor’s degree or equivalent experience in:

  • Marketing
  • Communications
  • Journalism
  • Related fields

• Minimum 5 years of professional experience managing social media for brands

• Experience involving:

  • Content creation
  • Social reporting
  • Social strategy
  • Audience growth
  • Campaign execution

• Strong understanding of platform best practices across:

  • Instagram
  • TikTok
  • X (Twitter)
  • LinkedIn
  • YouTube Shorts
  • Facebook

• Proven ability creating:

  • Hooks
  • Captions
  • CTAs
  • Short-form storytelling
  • Platform-native content

• Experience with:

  • Content calendars
  • Creative briefs
  • Approval workflows
  • Cross-functional collaboration

• Ability to evaluate:

  • Brand safety
  • Compliance risks
  • Misleading claims
  • Sensitive-topic handling

• Strong analytics understanding involving:

  • Reach
  • Watch time
  • CTR
  • Saves/shares
  • CAC/ROAS basics

• Minimum C1 English proficiency

• Strong editing and communication skills

• Ability to work independently within remote contractor workflows

Preferred Qualifications

• Experience involving:
  • AI training
  • Annotation
  • Editorial QA
  • Content review workflows

Skills & Technologies

• Social Media Strategy
• Platform-Native Content
• Short-Form Copywriting
• Community Management
• Brand Voice & Tone
• Content Calendars
• Analytics & Reporting
• Creative Testing
• Paid Social Basics
• Audience Engagement

Work Environment & Benefits

• Fully remote
• Flexible self-managed schedule
• Weekly payments
• Referral bonus opportunities
• Opportunity to directly contribute to frontier AI communication systems

Eligible Locations

Candidates located in:

• Brazil
• Germany
• India
• United States