Brand & Strategy Expert

This is a remote contractor opportunity for experienced brand strategists, product marketers, and strategic marketing professionals to help improve advanced AI systems through brand strategy evaluation, positioning analysis, messaging development, and go-to-market reasoning review.

As a Brand & Strategy Subject Matter Expert (SME), you will review AI-generated strategic marketing outputs, evaluate reasoning quality and positioning logic, and create expert-level strategic deliverables that help train next-generation AI systems.

Your work will directly improve AI systems by helping them produce:

• Stronger positioning strategies
• Better messaging frameworks
• More actionable GTM plans
• Clearer strategic reasoning
• Higher-quality brand communication
• More reliable competitive analysis

This role is offered through SME Careers, an AI data services company and subsidiary of SuperAnnotate supporting many of the world’s leading AI labs and foundation-model companies.

Important Note

There is currently no immediate active project for this role. Qualified applicants will join the expert network and be prioritized for future opportunities as projects become available.

Key Responsibilities

• Review and evaluate AI-generated:

  • Brand strategies
  • Positioning frameworks
  • GTM plans
  • Messaging hierarchies
  • Strategic briefs
  • Competitive analyses

• Assess outputs for:

  • Accuracy
  • Clarity
  • Brand fit
  • Strategic rigor
  • Prompt adherence
  • Practical usefulness

• Identify issues involving:

  • Weak positioning logic
  • Misaligned messaging
  • Unsupported claims
  • Poor segmentation
  • Weak customer insight
  • Brand-risk concerns
  • Inconsistent tone

• Create:

  • Positioning statements
  • Messaging frameworks
  • Brand briefs
  • Campaign concepts
  • GTM strategies
  • AI training prompts

• Evaluate and rank AI responses based on:

  • Strategic quality
  • Clarity
  • Brand alignment
  • Usefulness
  • Reasoning quality

• Provide detailed written explanations supporting strategic decisions and recommendations

Required Qualifications

• Bachelor’s degree or equivalent experience in:

  • Marketing
  • Business
  • Communications
  • Psychology
  • Related disciplines

• Minimum 5 years of professional experience involving:

  • Brand strategy
  • Product marketing
  • Strategy consulting
  • Integrated marketing strategy

• Strong expertise in:

  • Positioning
  • Messaging
  • Value propositions
  • Narrative development
  • Competitive differentiation
  • Tone adaptation

• Experience developing:

  • Customer insights
  • Personas
  • Segmentation models
  • JTBD frameworks
  • Strategic research interpretation

• Strong strategic reasoning skills involving:

  • Prioritization
  • Ambiguous problem solving
  • GTM planning
  • Strategic communication

• Ability to evaluate and improve:

  • Brand briefs
  • Messaging frameworks
  • Campaign strategy
  • Creative strategy
  • GTM execution plans

• Strong attention to detail when identifying:

  • Weak logic
  • Unsupported claims
  • Risky messaging
  • Brand inconsistencies

• Minimum C1 English proficiency

• Ability to work independently within remote contractor workflows

Preferred Qualifications

• Experience involving:
  • AI training
  • Annotation
  • Editorial QA
  • Strategy operations
  • Content review workflows

Skills & Technologies

• Brand Strategy
• Positioning & Differentiation
• Messaging Frameworks
• Audience Segmentation
• Go-To-Market Strategy
• Competitive Analysis
• Value Proposition Development
• Brand Voice & Tone
• Strategic Briefing
• Marketing Strategy

Work Environment & Benefits

• Fully remote
• Flexible self-managed schedule
• Weekly payments
• Referral reward opportunities
• Opportunity to directly shape advanced AI communication and strategy systems

Eligible Locations

Candidates located in:

• Brazil
• Germany
• India
• United States